Maro Vlachopoulou

University of Macedonia — Greece

Social Sciences · Social Sciences

26h-index3.0kcitations159works2.92yr avg
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Research Topics

Digital Marketing and Social Media(37), Technology Adoption and User Behaviour(31), Quality and Supply Management(15), Customer Service Quality and Loyalty(12), Digital Platforms and Economics(11)

Publications159 total

A Decision-Aid Approach to Social Media Assessment Using PROMETHEE II in Greek Grocery Retail
Administrative Sciences·2026Open Access
A review of explainable AI methods and their application in manufacturing systems
Discover Applied Sciences·2025Open Access
Machine Passport: Transforming Industrial Equipment Lifecycle Management Through Integrated Data and AI
IFIP advances in information and communication technology·2025
Marketing Complexity of Smart Consumer Products to Global Millennial Segments
2025
Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse
Administrative Sciences·2025· 1 citedOpen Access
A Review on Digital Product Passports as Drivers of Digital Transformation in Industry
2025· 1 citedOpen Access
Enhancing Robustness in Feature Importance Methods with NAFIC and CESHAP for Improved Interpretability
Applied Artificial Intelligence·2025· 4 citedOpen Access
Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets
2025
Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method
2025
Comparative Analysis of Feature Importance in Machine Learning Models for Predictive Maintenance
Proceedings of the I-ESA Conference·2025
Marketing in the Metaverse Through MCDM Methods and Statistics
Advances in marketing, customer relationship management, and e-services book series·2024· 3 cited
Pioneering Energy Efficiency in Steel Industries Through Weighted SHAP and PFI Methodologies
2024· 2 citedOpen Access
MCDM Review in marketing and managerial decisions: Practical implications and Future research
Management Science Letters·2024· 22 citedOpen Access
Evaluation of Explainable Artificial Intelligence Methods in Language Learning Classification of Spanish Tertiary Education Students
Lecture notes in networks and systems·2024· 2 citedOpen Access
Artificial Intelligence’s Revolutionary Role in Search Engine Optimization
Springer proceedings in business and economics·2024· 9 citedOpen Access
Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review
Information·2023· 102 citedOpen Access
Review and the Use of PROMETHEE Methods in Marketing (Problems)
Advances in marketing, customer relationship management, and e-services book series·2023· 16 cited
Thromboinflammation prevention in COVID-19 hospitalised patients: A retrospective study
Atherosclerosis·2023
Hearing loss and assosiation with dyslipidemia: A study
Atherosclerosis·2023· 1 citedOpen Access
THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS
Global Fashion Management Conference·2023
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Frequent Co-authors

Vicky Manthou(10), Aristides Matopoulos(9), V. Manthou(9), Christos Ziakis(6), Basil Manos(5), Vaggelis Saprikis(5), Θεοδώρα Ζάρμπου(4), Dimitris Folinas(4), Nikolaos Misirlis(3), Michael A. Madas(3), Theodore Tarnanidis(3), Jason Papathanasiou(3), Angelos Markos(2), Theodosios Kyrkoudis(2), Makrina Karagkiozidou(2), Nikolaos Voulvoulis(2), Kostas Vergidis(2), Fotini Patsioura(2), Bertrand Mareschal(2), George Silleos(1)