Marc Fetscherin

Rollins CollegeUnited States

Business, Management and Accounting · Social Sciences

31h-index4.8kcitations106works3.32yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Consumer Behavior in Brand Consumption and Identification(35), Digital Marketing and Social Media(18), International Business and FDI(17), Copyright and Intellectual Property(16), Digital Rights Management and Security(14)

Publications106 total

Journal of Product & Brand Management·2024· 8 citedOpen Access
Journal of Food Products Marketing·2024· 2 cited
Journal of Consumer Behaviour·2023· 4 citedOpen Access
Journal of Consumer Marketing·2023· 13 cited
Spanish Journal of Marketing - ESIC·2023· 14 citedOpen Access
European Journal of Marketing·2022· 37 cited
Journal of International Consumer Marketing·2022· 6 cited
International Journal of Consumer Studies·2022· 57 cited
Bern Open Repository and Information System (University of Bern)·2022· 1 citedOpen Access
Journal of Product & Brand Management·2021· 37 citedOpen Access
Strategic Change·2021· 10 cited
Conceptualizing and Measuring CEO Brand Image
Journal of Advertising Research·2019
Journal of Business Research·2019· 210 cited
Journal of Product & Brand Management·2019· 108 citedOpen Access
Journal of Product & Brand Management·2019· 102 cited
Journal of Brand Management·2018· 180 citedOpen Access
Journal of Product & Brand Management·2017· 361 cited
page 1 of 6Next →

Frequent Co-authors

Ilan Alon(10), Christoph Lattemann(7), Mark Toncar(4), Shaomin Li(3), Julian Chang(3), John R. McIntyre(3), Daniel Heinrich(2), Anna‐Maria Schneider(2), Lia Zarantonello(2), Philippe Gugler(2), Francisco Guzmán(2), Cleopatra Veloutsou(2), James P. Johnson(2), Rajesh K. Pillania(2), Tobias Heilmann(2), Sabrina Hegner(1), Marianne van Delzen(1), Renee-Marie Stephano(1), Kuang S. Yeh(1), Simona Romani(1)