Rollins College — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(35), Digital Marketing and Social Media(18), International Business and FDI(17), Copyright and Intellectual Property(16), Digital Rights Management and Security(14)
Publications106 total
Frequent Co-authors
Ilan Alon(10), Christoph Lattemann(7), Mark Toncar(4), Shaomin Li(3), Julian Chang(3), John R. McIntyre(3), Daniel Heinrich(2), Anna‐Maria Schneider(2), Lia Zarantonello(2), Philippe Gugler(2), Francisco Guzmán(2), Cleopatra Veloutsou(2), James P. Johnson(2), Rajesh K. Pillania(2), Tobias Heilmann(2), Sabrina Hegner(1), Marianne van Delzen(1), Renee-Marie Stephano(1), Kuang S. Yeh(1), Simona Romani(1)