Leah Watkins

University of Otago — New Zealand

Business, Management and Accounting · Social Sciences

15h-index880citations40works0.72yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(16), Media, Gender, and Advertising(7), Diverse Aspects of Tourism Research(5), Digital Marketing and Social Media(5), Environmental Sustainability in Business(5)

Publications40 total

Commodifying childhood: NZ children see marketing for unhealthy products 76 times a day
2025
Consume Less, Live Well: Examining the Dimensions and Moderators of the Relationship Between Voluntary Simplicity and Wellbeing
Journal of Macromarketing·2025
Public health and harmful advertising: The nature and extent of children's real-time exposure to unhealthy commodity marketing
Social Science & Medicine·2025· 1 citedOpen Access
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure
Journal of Macromarketing·2025Open Access
The nature and development of children’s consumer competence: evidence from the aisles
Young Consumers Insight and Ideas for Responsible Marketers·2024· 1 cited
The impact of social isolation and loneliness on the well-being of carers of a person with dementia in aotearoa New Zealand
Dementia·2024· 2 citedOpen Access
Resident Tourism Attitudes and Resident-Tourist Social Distance--Model
PsycTESTS Dataset·2022
New Zealand Consumer Lifestyles
Aotearoa New Zealand Journal of Social Issues·2021· 3 citedOpen Access
Preschoolers' request behaviour and family conflict: The role of family communication and advertising mediation styles
Journal of Consumer Behaviour·2021· 9 cited
Challenge, Constraint and Committment to Change: A New Zealand Consumer Lifestyles Study
Otago University Research Archive (University of Otago)·2021· 1 citedOpen Access
Social Distance between Residents and Tourists Explained by Residents’ Attitudes Concerning Tourism
Journal of Travel Research·2020· 59 cited
The Role of Young Consumers in Moving to a Sustainable Consumption Future
2020· 5 citedOpen Access
Wongee Mia: An Innovative Family-Centred Approach to Addressing Aboriginal Housing Needs and Preventing Eviction in Australia
International Journal of Environmental Research and Public Health·2020· 10 citedOpen Access
The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food
Journal of Cleaner Production·2020· 224 cited
Envisioning a sustainable consumption future
Young Consumers Insight and Ideas for Responsible Marketers·2019· 29 cited
Measuring and enhancing children’s sustainable consumption and production literacy
Young Consumers Insight and Ideas for Responsible Marketers·2019· 18 cited
Retailers targeting children with set collection promotions: the child’s perspective
International Journal of Retail & Distribution Management·2019· 9 cited
Capturing the Commercial World of Children: The Feasibility of Wearable Cameras to Assess Marketing Exposure
Journal of Consumer Affairs·2018· 33 cited
Resident perceptions of tourism: The role of social distance
International Journal of Tourism Research·2017· 39 cited
Environmental influences on pre-schooler’s understanding of brand symbolism
Marketing Intelligence & Planning·2017· 12 cited
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Frequent Co-authors

Kirsten Robertson(14), Maree Thyne(13), Robert Aitken(9), Rob Aitken(7), John Williams(5), Louise Signal(4), Damien Mather(3), Juergen Gnoth(3), Kyle Maurice Woosnam(2), Manuel Alector Ribeiro(2), Caroline Oates(2), Rob Lawson(2), R. John Aitken(2), Ryan Gage(2), Robert Aitken(2), Rahul Argha Sen(2), Anna Kean(1), Mari Yoshida(1), Ryan Gage(1), Moira Smith(1)