Business, Management and Accounting · Social Sciences
9h-index600citations63works1.32yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Agriculture, Soil, Plant Science(6), Technology Adoption and User Behaviour(5), Digital Marketing and Social Media(4), Food Quality and Safety Studies(4)
Publications63 total
Results in Engineering·2025· 2 citedOpen Access
commercial cases review·2024
International Journal of Market Research·2024· 1 cited
The Journal of Image and Cultural Contents·2023· 1 cited
Journal of Retailing and Consumer Services·2023· 8 citedOpen Access
International Journal of Research in Marketing·2022· 5 cited
Commercial Law Review·2022
Journal of Marketing·2021· 47 cited
commercial cases review·2021
Journal of Advertising·2021· 10 cited
Journal of Consumer Studies·2021
When Is a Good Thing a New Thing? How Upcycling Product Display Affects Consumer Novelty Perception and Advertising Evaluation
ACR North American Advances·2020
Perception and Attitude toward the Regulation of Online Video Streaming: A Comparison between Users and Nonᐨusers
2019
Nammyonghak Studies·2017
Korean Journal of Veterinary Service·2016· 2 citedOpen Access
Journalism & Mass Communication Quarterly·2016· 138 cited
Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2016
FEASIBILITY STUDY ON METHANE DECOMPOSITION USING HIGH TEMPERATURE SOLAR COLLECTOR
AFORE·2015
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Frequent Co-authors
Jaemin Jung(5), Woo‐Jin Jung(3), Ro‐Dong Park(3), Eun-Seok Cho(3), Soo-Jin Sa(3), Mi‐Jin Lee(3), Jun-Ho Ko(3), Jae-Seok Woo(3), Bo-Kyoon Sohn(3), Haeyeop Song(2), Junghyun Kim(2), Junbum Kwon(2), Jihoon Cho(2), Hyejin Kim(2), In‐Jae Oh(2), Wan‐Taek Ju(2), Kil‐Yong Kim(2), Sang-joon Lee(2), Ki Hyun Kim(2), Seo-Young Jin(2)