Yiwen Chen

University of Science and Technology of China — China

Social Sciences · Social Sciences

10h-index484citations85works8.02yr avg
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Research Topics

Digital Marketing and Social Media(12), Job Satisfaction and Organizational Behavior(10), Entrepreneurship Studies and Influences(8), Technology Adoption and User Behaviour(8), Consumer Behavior in Brand Consumption and Identification(7)

Publications83 total

Increasing the Engagement with Sponsored Influencer Videos: Design Strategies for Structure and Content
International Journal of Electronic Commerce·2025
Ultrathin membranes prepared through interfacial polymer cross-linking for selective and fast ion transport
Nature Chemical Engineering·2025· 9 cited
Bites and Bytes: Exploring Customer Experience and Satisfaction in Food Delivery Services: A Case Study of Foodpanda
Advances in Global Economics and Business Journal·2025Open Access
Reimagining species on the move across space and time
Trends in Ecology & Evolution·2025· 6 citedOpen Access
Advances in MicroRNA in Sensorineural Hearing Loss
International Journal of Biology and Life Sciences·2025Open Access
Early Surge Warning Using a Machine Learning System with Real-Time Surveillance Camera Images
Journal of Marine Science and Engineering·2025Open Access
Dual Monetization on Creator Platforms: The Interplay Between Advertising Revenue and Brand Sponsorship
SSRN Electronic Journal·2025Open Access
Dual Monetization on Creator Platforms: The Interplay Between Advertising Revenue and Brand Sponsorship
SSRN Electronic Journal·2025Open Access
Reimagining species on the move across space and time
2024· 2 citedOpen Access
YouTube/ Bilibili/ TikTok videos as sources of medical information on laryngeal carcinoma: cross-sectional content analysis study
BMC Public Health·2024· 81 citedOpen Access
YouTube/ Bilibili/ TikTok Videos as Sources of Medical Information on Laryngeal Carcinoma: Cross-Sectional Content Analysis Study
Research Square (Research Square)·2024· 1 citedOpen Access
Metal-free, late-stage nitration strategy to construct 6-(ortho-nitroaryl)amino purine derivatives enabled by t-BuONO
Tetrahedron Letters·2024· 2 cited
Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos
Journal of Marketing Management·2024· 10 cited
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
European Journal of Marketing·2024· 9 cited
Spatio-temporal evolution of public opinion on urban flooding: Case study of the 7.20 Henan extreme flood event
International Journal of Disaster Risk Reduction·2023· 42 cited
Beyond profit: The role of entrepreneurs’ knowledge and entrepreneurial engagement for pursuing entrepreneurs’ happiness
企業管理學報·2023
Research on the Causes of and Responses to Post-Truth News
Communications in Humanities Research·2023Open Access
The effect of repeat purchase information in electronic word‐of‐mouth (eWOM) on purchase intention
Journal of Consumer Behaviour·2023· 13 citedOpen Access
Regiospecificity C(sp<sup>2</sup>)–C(sp<sup>3</sup>) Bond Construction between Purines and Alkenes to Synthesize C<sup>6</sup>-Alkylpurines and Purine Nucleosides Using O<sub>2</sub> as the Oxidant
The Journal of Organic Chemistry·2023· 5 cited
The Impact of Personality on Bootleg Innovation of Employees: The Mediating Effect of Psychological Ownership
2023
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Frequent Co-authors

Mingwu Yu(4), Weili Wang(3), Xiguang Liu(3), ZeYang Liu(2), Ying Lin(2), MaoMao Ai(2), DongLing Lian(2), YuanHui Zhang(2), YanXiong Shen(2), Feng Yu(2), Kai Sun(2), Shaoming Zou(2), Li Chen(2), Yang Pan(2), Li Chen(2), Li‐Chih Wang(2), Allen Wang(2), Alexa Fredston(2), Morgan W. Tingley(2), Montague H. C. Neate‐Clegg(2)