Guoming Yu

Beijing Normal University — China

Social Sciences · Social Sciences

11h-index350citations64works1.62yr avg
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Research Topics

Misinformation and Its Impacts(18), Media Studies and Communication(7), Social Media and Politics(7), Technology Adoption and User Behaviour(6), Vaccine Coverage and Hesitancy(6)

Publications64 total

How Users Perceive and React to Labeled AI-Generated Content on Social Media: A Longitudinal Study of Cognitive and Emotional Effects
International Journal of Human-Computer Interaction·2026Open Access
63 PSYCHOLOGICAL WELL-BEING PATHWAYS TO TRUST AND PURCHASE INTENTION IN FLORAL LIVE-STREAMING: AN S-O-R FRAMEWORK
Current Opinion in Psychiatry·2025
Revisiting Trust in the Era of Generative AI: Factorial Structure and Latent Profiles
arXiv (Cornell University)·2025Open Access
Emotionally Vulnerable Subtype of Internet Gaming Disorder: Measuring and Exploring the Pathology of Problematic Generative AI Use
arXiv (Cornell University)·2025Open Access
Effects of gain-and-loss framing HPV messages on attention and implicit attitudes: An event-related potential study
Acta Psychologica·2025Open Access
How do users perceive AI? A dual-process perspective on enhancement and replacement
Telematics and Informatics Reports·2025· 7 citedOpen Access
Four key operations of communication and exchange in "mutual learning of civilizations"——On reducing and eliminating "cultural discounts" from the perspective of communication studies
International Communication of Chinese Culture·2025
Nudging Perceived Credibility: The Impact of AIGC Labeling on User Distinction of AI-Generated Content
Emerging Media·2025· 5 citedOpen Access
Understanding personalized persuasion strategies in implicit attitudes towards the COVID-19 vaccine: the moderating effects of personality traits based on an ERP study
Humanities and Social Sciences Communications·2024· 2 citedOpen Access
Unveiling the influence of persuasion strategies on cognitive engagement: an ERPs study on attentional search
Frontiers in Behavioral Neuroscience·2024· 7 citedOpen Access
Research on Digital Marketing Strategies Based on Live Streaming E-commerce: A Case Study of the Lily Industry in Northern Fujian, China
Journal of business and marketing.·2024Open Access
Cascade or updown sliding: the influence of interactive interface of short video app on information processing and user experience
International Communication of Chinese Culture·2024· 3 cited
Social Presence in Online Live Learning Improves Learners’ Mentalizing: An fMRI Study
2024Open Access
Social Presence in Online Live Learning Improves Learners’ Mentalizing: An Fmri Study
SSRN Electronic Journal·2024Open Access
Cascade or Updown Sliding: The Influence of Interactive Interface of Short Video App on Information Processing and User Experience
SSRN Electronic Journal·2024Open Access
The nudging effect of AIGC labeling on users’ perceptions of automated news: evidence from EEG
Frontiers in Psychology·2023· 17 citedOpen Access
Do emotions conquer facts? A CCME model for the impact of emotional information on implicit attitudes in the post-truth era
Humanities and Social Sciences Communications·2023· 6 citedOpen Access
Drug safety perception in China: the role of media exposure and past healthcare experience
Patient Education and Counseling·2023
Paradigm Breakthrough,Theoretical Innovationand Perspective Broadening:Media Economics Research in the Process of Deep Mediatization — Literature Analysis of China's Media Economics Research in 2022
Global Journal of Media Studies·2023· 1 cited
The impact of conversational interaction on users’ cognitive absorption in mobile news reading context: evidence from EEG
Behaviour and Information Technology·2023· 11 cited
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Frequent Co-authors

Ya Yang(9), Lichao Xiu(8), Gary L. Kreps(4), Angela Chang(4), Peter J. Schulz(4), Xuejiao Chen(4), Xiaoquan Zhao(3), Yuhan Liu(3), Fan Li(3), Qunan Mao(2), Sylvia Wen-Ying Chou(2), Xueqiong Nie(2), Meijie Song(2), Paula Kim(2), Lun Zhao(2), Yingxi Yang(2), Bradford W. Hesse(2), Wen Jiao(2), Ting Han(2), Lulu Mao(2)