Pengyuan Wang

Huawei Technologies (China) — China

Business, Management and Accounting · Social Sciences

13h-index707citations38works0.82yr avg
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Research Topics

Consumer Market Behavior and Pricing(12), Consumer Behavior in Brand Consumption and Identification(5), Advanced Causal Inference Techniques(5), Digital Marketing and Social Media(4), Topic Modeling(3)

Publications38 total

Fabrication Process and Light-Trapping Performance Study of Ultrathin Silicon-Based Solar Cells with Embedded ZnO/Au Heterojunction Nanostructures
Nanomaterials·2026Open Access
DQN-Raft+: A Deep Reinforcement Learning-Optimized Lightweight Consensus Algorithm for Secure Edge Storage in IoT Environments
Informatica·2025Open Access
DQN-Raft+: A Deep Reinforcement Learning-Optimized Lightweight Consensus Algorithm for Secure Edge Storage in IoT Environments
Informatica·2025Open Access
Controlling Large Language Model with Latent Actions
arXiv (Cornell University)·2025Open Access
Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users
2025
A spatio-temporal graph wavelet neural network (ST-GWNN) for association mining in timely social media data
Scientific Reports·2024· 1 citedOpen Access
WHALE: Towards Generalizable and Scalable World Models for Embodied Decision-making
arXiv (Cornell University)·2024· 1 citedOpen Access
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On
Journal of Marketing·2024· 2 cited
BWArea Model: Learning World Model, Inverse Dynamics, and Policy for Controllable Language Generation
arXiv (Cornell University)·2024Open Access
Empowering Language Models with Active Inquiry for Deeper Understanding
arXiv (Cornell University)·2024· 3 citedOpen Access
Instagram Face and the Algorithm: How Popularity-Integrated Recommender Systems Homogenize Beauty Standards and Lower User Well-Being
SSRN Electronic Journal·2024· 2 citedOpen Access
Internet search data showed increased interest in supplementary online education during the COVID-19 pandemic, with females showing a greater increase
Frontiers in Education·2023· 1 citedOpen Access
Language Model Self-improvement by Reinforcement Learning Contemplation
arXiv (Cornell University)·2023· 2 citedOpen Access
The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher
Journal of Marketing Research·2023· 27 cited
Can Emotions Be Used as Keywords for Text-Based, Search-Engine Advertising?
Journal of Interactive Advertising·2021· 2 cited
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
Journal of the Academy of Marketing Science·2021· 25 cited
The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use
SSRN Electronic Journal·2021Open Access
Research on Innovation of E-commerce Subject of Agricultural Products in Shaanxi County Based on Internet of Things
2020 3rd International Conference on Economy Development and Social Sciences Research·2020
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
Marketing Science·2019· 28 citedOpen Access
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
Journal of Marketing·2018· 54 cited
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Frequent Co-authors

Dawei Yin(5), Yi Chang(5), Jian Yang(5), Wei Sun(3), Rosanna Smith(3), Jing-Cheng Pang(3), Luo Jie(2), Makoto Yamada(2), Qiaozhu Mei(2), Guiyang Xiong(2), Eric T. Bradlow(2), Jian Yang(2), Elham Yazdani(2), Saber Soleymani(2), Lan Ton(2), Marsha Meytlis(2), Nan Tang(2), Chengxing Jia(2), Anindita Chakravarty(2), Kaiyuan Li(2)