Sang Jin Kim

Social Sciences · Social Sciences

17h-index2.0kcitations55works0.02yr avg
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Research Topics

Digital Marketing and Social Media(15), Consumer Behavior in Brand Consumption and Identification(12), Technology Adoption and User Behaviour(9), Environmental Sustainability in Business(7), Consumer Retail Behavior Studies(7)

Publications55 total

The Effects of Fashion YouTubers’ Human Brand Attributes on Product Purchase Intention - The Mediating Role of Self-congruence -
Journal of Cultural Product & Design·2025
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
Asia Pacific Journal of Marketing and Logistics·2023· 25 cited
The Role of Private Security for a Quarantine and Social Safety Net after the COVID-19 Pandemic: Consensus Control and Reorganization of Safe Society
Forum of Public Safety and Culture·2023
Examining Research Trends on Sustainable Fashion through Keywords Related to Sustainability Macro Trends : Focusing on Domestic and International Research from 2017 to 2021
Fashion & Textile Research Journal·2022· 2 citedOpen Access
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
Asia Pacific Journal of Marketing and Logistics·2021· 71 cited
ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION
Global Fashion Management Conference·2021
DEVELOPING DICTIONARY FOR SUSTAINABILITY BIG DATA ANALYSIS IN LUXURY BRAND MARKET
Global Fashion Management Conference·2021
LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s
Global Fashion Management Conference·2021
The Effect of Usage Motivation and K-POP Star Attachment on Satisfaction and Intention to Continuous Use for K-POP YouTube Music Video Contents
Journal of Cultural Product & Design·2021· 2 cited
The Effect of K-POP Human Brand Attributes on YouTube Music Video Word of Mouth Intention: Verification of Mediating of the Perceived Pleasure
Journal of Cultural Product & Design·2021
Digital service innovation, customer engagement, and customer equity in AR marketing
Journal of Global Scholars of Marketing Science·2021· 43 cited
A Study on Deductible Expense under the Corporate Income Tax Law in a Debt-Equity Swap
Korea Law Review·2021
The effect of self-augmentation using AR digital technologies: The Moderating Role of Narcissism
2021
Understanding the role of service innovation behavior on business customer performance and loyalty
Industrial Marketing Management·2021· 67 cited
How political campaigns use big data without the consent of the subject
LAW RESEARCH INSTITUTE CHUNGBUK NATIONAL UNIVERSITY·2020
Sustainable marketing activities of traditional fashion market and brand loyalty
Journal of Business Research·2020· 219 cited
Content Insertion Method using by Frame Control based on Terrestrial IBB Service
Journal of Broadcast Engineering·2020Open Access
The Effects of Negative Emotions from the Relationship in Adolescentson their Conspicuous Consumption
Fashion & Textile Research Journal·2019Open Access
Corporate sustainability management under market uncertainty
Asia Pacific Journal of Marketing and Logistics·2019· 40 cited
Environmental claims in online video advertising: effects for fast-fashion and luxury brands
International Journal of Advertising·2019· 54 cited
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Frequent Co-authors

Kyung Hoon Kim(29), Eunju Ko(8), Huanzhang Wang(7), Honglei Liu(3), Heeseok Woo(3), Honglei Liu(3), Hakil Moon(3), Yung Kyun Choi(2), Kyong Ryul Koo(2), Chang Han Lee(2), Rajkumar Patel(2), Jong Hak Kim(2), Kyeong Kook Jang(2), Minjee Chung(1), Heerim Joung(1), Jaesuk Jung(1), Chun Lin Yuan(1), Juran Kim(1), Wonbae Pang(1), Jisu Ko(1)