Xiaobing Xu

Jinan UniversityChina

Business, Management and Accounting · Social Sciences

10h-index431citations32works1.52yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Behavioral Health and Interventions(9), Decision-Making and Behavioral Economics(5), Customer Service Quality and Loyalty(3), Social and Intergroup Psychology(3)

Publications32 total

Journal of Business Research·2025· 1 cited
Journal of Geophysical Research Solid Earth·2024· 2 citedOpen Access
Journal of Product & Brand Management·2024· 1 cited
International Journal of Research in Marketing·2021· 5 cited
European Journal of Marketing·2020· 14 cited
How Process Ambiguity in Rewards Influences Subsequent Donations: the Role of Mental Accounting
ACR North American Advances·2020
page 1 of 2Next →

Frequent Co-authors

Rong Chen(8), Haijiao Shi(4), Dinghui Yang(3), Justin F. Landy(2), Miaolei Jia(2), Isabel L. Ding(2), Domenico Viganola(2), Warren Tierney(2), Anna Dreber(2), Magnus Johannesson(2), Thomas Pfeiffer(2), Charles R. Ebersole(2), Quentin F. Gronau(2), Alexander Ly(2), Don van den Bergh(2), Maarten Marsman(2), Koen Derks(2), Eric‐Jan Wagenmakers(2), Andrew Proctor(2), Daniel M. Bartels(2)