Shuai Ling

Nanjing Forestry University — China

Business, Management and Accounting · Social Sciences

5h-index129citations19works3.32yr avg
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Research Topics

Consumer Perception and Purchasing Behavior(4), Technology Adoption and User Behaviour(3), Digital Marketing and Social Media(3), Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(2)

Publications19 total

Unraveling the complexity of associations between tobacco culture in Chinese society and smokers' outcome expectancies: a network perspective
SSM - Population Health·2025Open Access
Algorithmic esthetics meets human intuition: the synergy of innovation and relevance shapes sustained attention
Frontiers in Communication·2025Open Access
Impact of content features of digital micro-dramas on active aging: the serial mediation effect of emotional engagement and social connectedness
Frontiers in Psychology·2025Open Access
The Impact of Social Presence on Purchase Intentions of Knowledge Products Among Knowledge-Based Short Video Users: A Moderated Mediation Model
Behavioral Sciences·2025Open Access
The responses of the supply and demand sides of new energy vehicles to subsidy removal: Empirical evidence from China
International Journal of Sustainable Transportation·2024· 3 cited
An Analysis of How Smart Home Product Attributes Influence Older Adults’ Avoidance Psychology: The Sequential Mediation Role of Product Identity and Trust
Behavioral Sciences·2024· 2 citedOpen Access
Exploring the Determinants of Chinese Tourists’ Shopping Behavior During Shopping Tourism in Korea
Behavioral Sciences·2024· 3 citedOpen Access
Closing the loophole of vehicle ownership restriction: The impact of non-local vehicle restriction on new vehicle registrations and air pollution
Transportation Research Part A Policy and Practice·2024· 3 cited
The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model
Behavioral Sciences·2024· 12 citedOpen Access
How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance
Journal of theoretical and applied electronic commerce research·2024· 10 citedOpen Access
How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust
Behavioral Sciences·2023· 33 citedOpen Access
How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance
Behavioral Sciences·2023· 31 citedOpen Access
Where Did the President Visit Last Week? Detecting Celebrity Trips from News Articles
arXiv (Cornell University)·2023· 1 citedOpen Access
For the Underrepresented in Gender Bias Research: Chinese Name Gender Prediction with Heterogeneous Graph Attention Network
Proceedings of the AAAI Conference on Artificial Intelligence·2023· 1 citedOpen Access
Does greenness bring more green travelling? Evidence from free-floating bike-sharing in Beijing
Journal of Transport Geography·2023· 30 cited
For the Underrepresented in Gender Bias Research: Chinese Name Gender Prediction with Heterogeneous Graph Attention Network
arXiv (Cornell University)·2023Open Access
The Influence of City Brand Image on Consumers" Travel Intention -Convergence research based on Perceived Value Theory-
The Korean Society of Science & Art·2022
A Study on the Preference of Korean and Chinese Consumers for Visual Elements of Logos and Their Differential Integration - Focus on Chinese City Logos -
The Korean Society of Science & Art·2022
A multifaceted examination of moral competence and moral reasoning in agricultural ethics: mediation and moderation analysis of perceived reward.
2015

Frequent Co-authors

Can Zheng(9), Dongmin Cho(4), Shoufeng Ma(2), Yong Gu Kim(2), Qizhen Dong(2), Yarong Huang(2), Kai Peng(2), Zihao Pan(2), Haipeng Zhang(2), Dong Min Cho(2), Jiong Gao(1), Lei Wang(1), Huibin Du(1), Xusheng Yao(1), Weihua Liu(1), Ning Jia(1), Andrea Pellegrini(1), Yan Hu(1), Feng Lin(1), Seul Ki Lee(1)