Wan Rusni Wan Ismail

Hospital Pulau Pinang — Malaysia

Social Sciences · Social Sciences

4h-index42citations27works0.42yr avg
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Research Topics

Halal products and consumer behavior(12), Islamic Finance and Banking Studies(6), Culinary Culture and Tourism(6), Diverse Aspects of Tourism Research(5), Organizational and Employee Performance(5)

Publications27 total

From Crisis to Credibility: A Content Analysis of JAKIM's Strategic Communication in Governing Malaysia's Halal Ecosystem (2010-2025)
2025Open Access
A Systematic Literature Review on the Role of Internships in Shaping Career Intentions in Hospitality
Environment-Behaviour Proceedings Journal·2025Open Access
A Gap Identification in Muslim-Friendly Hotel Research in Malaysia: A Systematic Literature Review Approach
Journal of Halal Science and Management Research·2025Open Access
Gen-Z online purchase intention of 0.0% alcohol beverages in Malaysia: a stimulus-organism-response perspective
Journal of Islamic marketing·2025· 2 cited
Exploring the Cognitive, Hedonic, and Emotional Dimensions of Tourist Purchase Intentions for Ethnic Foods: A Qualitative Inquiry
International Journal of Research and Innovation in Social Science·2025
Trend-Driven Innovation for RTE Food Market: A Comparison Study Between Consumers from Malaysia and Indonesia
Information Management and Business Review·2024Open Access
The Perception of Health Belief and Vaccine Valence Towards Domestic Tourist Intention to Travel during COVID-19 Pandemic
Information Management and Business Review·2024Open Access
Pushing the Boundaries of Food Product Innovation Acceptance: A Case of Radical Ready-to-Eat Food Product Innovation in Malaysia
Information Management and Business Review·2024Open Access
Assessing 360-Degree Guided Virtual Tour Video as a Viable Tourism Destination Marketing Tool: An Affective Appraisal Theory Approach
International Journal of Research and Innovation in Social Science·2024· 2 cited
TVET Graduates as a Feeder for Hospitality Workforce Bubble: A disruption in culinary workforce supply chain
Environment-Behaviour Proceedings Journal·2023Open Access
Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure
Environment-Behaviour Proceedings Journal·2023· 1 citedOpen Access
A Taste of Bizarre Local Foods as Part of Terengganu’s Food Tourism Experience
Research Square (Research Square)·2022· 1 citedOpen Access
Understanding the Challenges Faced by Hospitality Managers during COVID-19 Pandemic in Malaysia
Environment-Behaviour Proceedings Journal·2022· 2 citedOpen Access
Peer Review #2 of "Removal of heavy oil from contaminated surfaces with a detergent formulation containing biosurfactants produced by Pseudomonas spp. (v0.1)"
2021Open Access
Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research
Malaysian Journal of Social Sciences and Humanities (MJSSH)·2021· 11 citedOpen Access
Halal Malaysia brand equity mishap
Journal of Islamic marketing·2020· 7 cited
Halal issues in pastry and bakery products: the halal gatekeepers of bakery ingredients / Wan Rusni Wan Ismail... [et al.]
2020
Local Malay snacks and desserts: the hidden gems of Terengganu / Amirul Hakim Zulkifli... [et al.]
UiTM Institutional Repositories (Universiti Teknologi MARA)·2020Open Access
Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses
2019
“Is sharing really caring?”
Journal of Islamic marketing·2018· 9 cited
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Frequent Co-authors

Mohhidin Othman(6), Russly Abdul Rahman(4), Nitty Hirawaty Kamarulzaman(4), Suhaimi Ab Rahman(4), Nur Hidayah Che Ahmat(4), Rafidah Aida Ramli(4), Nor Hafizah Mazlan(4), Amirul Hakim Zulkifli(4), Ahmad Redhuan Abu Bakar(3), Anderson Ngelambong(3), Sri Handajani(3), Wan Ilinajwa Wan Mustaffa(3), Wan Rusni(2), Siti Anis Adilah Tarmazi(1), Nur Aisya Syazwani Noor Azmin(1), Norfezah Md Nor(1), Ahmad Fauzan Badiuzaman(1), Nik Mohd Shahril Nik Mohd Nor(1), Huey Chern Boo(1), Dahlan Abdullah(1)