T. K. Clarke

Business, Management and Accounting · Social Sciences

5h-index146citations13works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Customer Service Quality and Loyalty(2), Wine Industry and Tourism(2), Technology Adoption and User Behaviour(1), Corporate Social Responsibility Reporting(1)

Publications13 total

Global Product Design
American Legal Encyclopedia·2016
Selecting a University: Information Sources and Types
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Profiling the Late Night Shopper
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?
2013· 1 cited
Consumer Self‐Confidence in Wine Purchases
International Journal of Wine Marketing·2003· 75 cited
Cause-Related Marketing: Keys to Successful Relationships with Corporate Sponsors and Their Customers
Journal of Nonprofit & Public Sector Marketing·2003· 32 cited
Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable when Served with Mexican Food?
International Journal of Wine Marketing·2002· 14 cited
Attitudes towards Milk: A Canadian View
British Food Journal·1989· 3 cited
A SMALL-BUSINESS INFORMATION SYSTEM
Journal of Small Business & Entrepreneurship·1989· 2 cited
Lawyers' Attitudes Towards Legal Services Advertising in Canada
International Journal of Advertising·1989· 7 cited
Consumer Warranties
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration·1984· 1 cited
Situational factors and the effectiveness of children's advertising
University Microfilms International eBooks·1979
The effects of product involvement and task definition on anticipated consumer effort / BEBR No. 508
Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)·1978· 10 citedOpen Access

Frequent Co-authors

F. G. Crane(5), Linda I. Nowak(3), Janeen E. Olsen(2), Karen Thompson(1), Russell W. Belk(1), Carolyn Meacher(1), Michael T. Noble(1), Steve Ascroft(1), David Gaudette(1), Mike Bowick(1), Michael Noble(1)