Gachon University — South Korea
Business, Management and Accounting · Social Sciences
1h-index52citations3works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Cryptography and Data Security(1), Digital Marketing and Social Media(1), Virtual Reality Applications and Impacts(1), Privacy-Preserving Technologies in Data(1)
Publications3 total
International Journal of Advertising·2020· 52 cited
Global Fashion Management Conference·2015
Lecture notes in computer science·2012Open Access
Frequent Co-authors
Hayeon Song(1), Jihyun Kim(1), Kwan Min Lee(1), Namkee Park(1), Luigi Liquori(1), Bruno Martin(1), Karl Hanks(1), Alexandra Karpova(1), George Balabanis(1)