Sarah Lim

University of Illinois Urbana-Champaign — United States

Business, Management and Accounting · Social Sciences

6h-index72citations14works10.52yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(4), Management and Marketing Education(3), Customer Service Quality and Loyalty(2), Digital Marketing and Social Media(2), Ethics and Social Impacts of AI(2)

Publications14 total

Psychology of AI: How AI impacts the way people feel, think, and behave
Current Opinion in Psychology·2024· 21 cited
The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction
Journal of Retailing·2024
A Study on the Succession, Development, and Use of National Cultural Heritage in the Kim Jong Un Era : Focusing on the Aspect of Promoting the Kimchi Production Industrialization
The Journal of the Humanities for Unification·2023
Interpersonal consequences of joint food consumption for connection and conflict
Social and Personality Psychology Compass·2023· 7 cited
Baking Your Own Cookies: Does Food Self-Production Increase Consumption?
Journal of the Association for Consumer Research·2022· 4 cited
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans
Journal of Marketing Research·2021· 12 citedOpen Access
Focusing on Experiential (Vs. Material) Aspects of Goal-Related Products Increases Motivation
ACR North American Advances·2020
Research productivity of faculty at 30 leading marketing departments
Marketing Letters·2019· 6 cited
Comparing two roads to success: Self-control predicts achievement and positive affect predicts relationships
Journal of Research in Personality·2018· 12 cited
When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance
Journal of Consumer Research·2018· 9 cited
Research Productivity of Faculty at 30 Leading Marketing Departments (2007-2016)
SSRN Electronic Journal·2018Open Access
Exploring the Relationships between Involvement and Behavioral Intention in the Traditional Market
Journal of Tourism Studies·2017
Made For You: the Effect of Consumer Identification on Consumer Preference
ACR North American Advances·2016
Buy One Get One to Share: Preference Between Bonus Packs and Price Discounts For Experiential Versus Material Products.
ACR North American Advances·2016· 1 cited

Frequent Co-authors

Stijn M. J. van Osselaer(6), Incheol Choi(2), Joseph K. Goodman(2), Kaitlin Woolley(2), Christoph Fuchs(2), Martin Schreier(2), Gizem Yalcin Williams(1), Rhia Catapano(1), Jongan Choi(1), Gizem Yalcin(1), Stefano Puntoni(1), Arnaud Monnier(1), Kathryn A. LaTour(1), Oona Cha(1), Chul Jeong(1), Minji Kim(1)