University of North Carolina at Chapel Hill — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(67), Consumer Market Behavior and Pricing(62), Customer Service Quality and Loyalty(34), Digital Marketing and Social Media(27), Wine Industry and Tourism(21)
Publications212 total
Frequent Co-authors
Nirmalya Kumar(11), Inge Geyskens(10), Lisa K. Scheer(7), Marnik G. Dekimpe(5), Rajeev Batra(4), Dana L. Alden(4), Frenkel Ter Hofstede(4), Michel Wedel(4), Hans Baumgartner(2), J.C.M. van Trijp(2), Peeter W.J. Verlegh(2), Steven M. Burgess(2), Robert W. Palmatier(2), Rekha Krishnan(2), Lien Lamey(2), Barbara Deleersnyder(2), Kusum L. Ailawadi(2), Koen Pauwels(2), Harald J. van Heerde(2), Katrijn Gielens(2)