M. Paula Fitzgerald

West Virginia University — United States

Business, Management and Accounting · Social Sciences

11h-index432citations51works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Healthcare Policy and Management(8), Customer Service Quality and Loyalty(6), Consumer Retail Behavior Studies(5), Pharmaceutical industry and healthcare(5)

Publications51 total

Exploring Consumption Stigma: A Systematic Literature Review and Future Research Agenda
Journal of Consumer Affairs·2025· 2 cited
That's Not What Happened: Dealing With Consumer‐Generated Fake Retaliatory Reviews
Psychology and Marketing·2025· 1 citedOpen Access
The first-to-test bias: Impact of testing order on assigning responsibility for contagion
PLoS ONE·2024Open Access
Marketing and Public Policy Implications of <i>Dobbs v. Jackson Women's Health Organization</i>
Journal of Public Policy & Marketing·2023· 5 cited
The pain of payment: A review and research agenda
Psychology and Marketing·2023· 31 cited
Pharmaceuticals, Marketing, and Society: A New Center of Gravity for Critical Research and Policy
Journal of Public Policy & Marketing·2022· 2 cited
Patient susceptibility to over‐trust: The case of off‐label prescribing
Journal of Consumer Affairs·2022· 1 cited
“You can't make me do it!” A model of consumer compliance
Journal of Consumer Affairs·2022· 5 cited
Consumer effort in service encounters: the overlooked impact of surface acting
Journal of Services Marketing·2021· 6 cited
Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis
The Journal of Marketing Theory and Practice·2021· 1 cited
What Providers Know vs. What Providers Do: Barriers to Contraception in Adolescents
West Virginia Medical Journal·2021· 1 citedOpen Access
Untangling the roots of the West Virginia opioid crisis: relationships in adolescent pregnancy, drug misuse, and future outcomes
Journal of Osteopathic Medicine·2021· 1 citedOpen Access
The Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry
Journal of Public Policy & Marketing·2020· 17 cited
Consumer Power and Access
Journal of Public Policy & Marketing·2020· 12 citedOpen Access
Untangling the Roots of the West Virginia Opioid Crisis: Relationships in Adolescent Pregnancy, Drug Abuse, and Future Outcomes
Research Square (Research Square)·2019Open Access
Parallels between Poor Internet Accessibility of LARC Information and West Virginia Teen Pregnancy
Research Square (Research Square)·2019Open Access
How confusion impacts product labeling perceptions
Journal of Consumer Marketing·2019· 30 cited
Is It Ethical for For-profit Firms to Practice a Religion? A Rawlsian Thought Experiment
Journal of Business Ethics·2019· 6 cited
A Test of Policy Makers’ Formal and Lay Theories Regarding Health Care Prices
Journal of Public Policy & Marketing·2018· 8 citedOpen Access
A Test of Policymakers' Formal and Lay Theories Regarding Healthcare Prices
Journal of Public Policy & Marketing·2018· 2 cited
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Frequent Co-authors

Jeremy Kees(5), Tami Gurley‐Calvez(5), Matthew Sarkees(5), Roberta I. Renzelli-Cain(5), Elizabeth A. Critch(5), Pam Scholder Ellen(4), Karen Russo Donovan(4), Thomas K. Bias(4), Kelly M. Devlin(4), Farnoush Reshadi(3), Adam Pellillo(3), Cait Lamberton(3), Andrya J. Durr(3), Kylie Fuller(3), David C. Arnott(2), Annie Peng Cui(2), Christopher Yencha(2), Jeff Langenderfer(2), Michael F. Walsh(2), Raika Sadeghein(2)