T.C. Melewar

Middlesex University — MT

Business, Management and Accounting · Social Sciences

53h-index9.9kcitations275works2.92yr avg
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Research Topics

Corporate Identity and Reputation(111), Consumer Behavior in Brand Consumption and Identification(109), Digital Marketing and Social Media(72), Customer Service Quality and Loyalty(50), Marketing and Advertising Strategies(44)

Publications275 total

Guest editorial: Navigating design, branding and marketing in the era of technology and sustainability
Management Decision·2026
Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment
Qualitative Market Research An International Journal·2025
Branding with purpose: corporate reputation, CSR, and SDGs in advertising
International Journal of Advertising·2025· 1 cited
AI strategy for global brand identity
Industrial Marketing Management·2025
Introduction to the Future Priorities for Design, Branding, Marketing and Retail: The Era of Technology and Sustainability
2025
Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism
International Journal of Hospitality Management·2025· 5 citedOpen Access
Publisher Correction: Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
Corporate Reputation Review·2024Open Access
Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
Corporate Reputation Review·2024Open Access
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation Review·2024· 23 citedOpen Access
Corporate Branding in Logistics and Transportation
2024
Marketing in the industry 4.0
2023
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
European Business Review·2023· 9 citedOpen Access
Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood
2022· 1 cited
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers
Qualitative Market Research An International Journal·2022· 10 cited
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Qualitative Market Research An International Journal·2022· 36 citedOpen Access
Corporate Brand Signature Management
2021· 1 cited
The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants
Journal of Hospitality & Tourism Research·2021· 11 citedOpen Access
Introduction
2021
An assessment of customer experience concept
2021· 1 cited
Employee occupational identity
2021
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Frequent Co-authors

Pantea Foroudi(12), Bang Nguyen(8), Zhongqi Jin(5), Suraksha Gupta(5), Mohammad M. Foroudi(4), Charles Dennis(4), George Balabanis(3), Rene Dentiste Mueller(3), Elif Karaosmanoğlu(3), Philip J. Kitchen(3), John Saunders(3), Shahzeb Hussain(3), Xiaoyu Yu(2), Junsong Chen(2), Jane Hemsley‐Brown(2), Constantinos‐Vasilios Priporas(2), Evmorfia Argyriou(2), Keith Dinnie(2), Elena Ageeva(2), Dongmei Zha(2)