Business, Management and Accounting · Social Sciences
30h-index6.0kcitations116works0.02yr avg
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Research Topics
Consumer Market Behavior and Pricing(23), Merger and Competition Analysis(18), Digital Platforms and Economics(16), Consumer Retail Behavior Studies(10), Corporate Finance and Governance(7)
Publications116 total
Case Exhibits for Digital Marketing at HBS Online
2020
Digital Marketing at HBS Online
2020
In-housing Digital Marketing at Sprint Corp.
2020
Philips' Connected Baby Bottle
2019
American Family Insurance and the Artificial Intelligence Opportunity
2018· 1 cited
Sigfox: Building a Global IoT Network
2018
Maersk: Betting on Blockchain
2018· 10 cited
STRIVR (B): Moving into the Enterprise
2018
Smart City Strategy: Amsterdam, Barcelona, and Atlanta
2018
IBM: Watson and the Internet of Things
2018
Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
2018
STRIVR: Changing the Game in Virtual Reality
2018
iRobot: Moving Beyond the Roomba
2017
Royal Philips: Designing Toward Profound Change
2017· 1 cited
The Digital Factory - Siemens: Electronic Works Amberg
2017
PTC: A Transformation to IoT
2017
Dick's Sporting Goods
2017
Philips: The Shift to Value
2017
Chicago and the Array of Things: A Fitness Tracker for the City
2017· 1 cited
Big Ass Solutions Ventures into Connected Products
2016
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Frequent Co-authors
Richard Staelin(4), Marcel Corstjens(3), V. Srinivasan(3), J. Miguel Villas‐Boas(3), Kevin W. Finkel(3), Miklós Sárváry(2), Carmen Matutes(2), David E. Bell(2), Manfred Krafft(2), Sönke Albers(2), Chakravarthi Narasimhan(2), Kirthi Kalyanam(2), Gerd Wolfram(2), John R. Foringer(2), Edie Prescott(2), Rajeev Garg(2), Amiya K. Basu(1), Jagmohan S. Raju(1), Ram C. Rao(1), Deepak Agrawal(1)