Beijing Institute of Technology — China
Decision Sciences · Social Sciences
2h-index7citations2works2.02yr avg
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Research Topics
Technology Adoption and User Behaviour(1), Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Consumer Retail Behavior Studies(1), Consumer Perception and Purchasing Behavior(1)
Publications2 total
Journal of Retailing and Consumer Services·2025· 2 cited
Information Systems Review·2016· 5 cited
Frequent Co-authors
Seil Hong(1), Byoungsoo Kim(1), Yixuan Niu(1), Yi Feng(1), Baolong Ma(1)