Arsalan Ahmed

Iqra University — Pakistan

Decision Sciences · Social Sciences

6h-index93citations25works4.32yr avg
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Research Topics

Technology Adoption and User Behaviour(3), Advanced Photonic Communication Systems(3), Robotics and Sensor-Based Localization(2), Optical Network Technologies(2), Video Surveillance and Tracking Methods(2)

Publications25 total

Innovative Marketing Strategies for E-Commerce Enterprises in the Context of Pakistan's Evolving Digital Economy
˜The œcritical review of social sciences studies·2025Open Access
Integrating Hybrid Ensemble Models for Predicting Risk Reduction in Children's Digital Literacy
Techno-computing Journal·2025Open Access
The Influence of Social Media Marketing on Purchase Intention Mediated by Brand Image and Brand Awareness
Journal of Social & Organizational Matters·2025Open Access
The tech advantage: exploring technological determinants of social media marketing adoption in Pakistani small and medium startups
Journal of Innovation and Entrepreneurship·2025· 4 citedOpen Access
Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness
Electronic Green Journal·2025· 1 citedOpen Access
Optical OFDMA for Multi-Cell/Multi-User Indoor Optical Wireless Networks
2024
EXPLORING DIGITAL MARKETING ADOPTION DYNAMICS IN PAKISTANI STARTUPS THROUGH THE TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) FRAMEWORK
Journal of Developmental Entrepreneurship·2024· 1 cited
A digital twin-based energy-efficient wireless multimedia sensor network for waterbirds monitoring
Future Generation Computer Systems·2024· 17 citedOpen Access
Survey on digital twins for natural environments: A communication network perspective
Internet of Things·2024· 20 citedOpen Access
Optimizing Sustainable Construction Through Exploration of Cement, Lime, and Bentonite Clay Composites for Stabilized Earth Brick Production
SSRN Electronic Journal·2024Open Access
Constructing a Network Digital Twin through formal modeling: Tackling the virtual–real mapping challenge in IIoT networks
Internet of Things·2023· 10 cited
The Long Road to Sobriety: Estimating the Operational Power Consumption of Cellular Base Stations in France
2023· 9 cited
Multi-Sensor Fusion for Navigation of Ground Vehicles
2022· 3 cited
Multi-Scale Pooling In Deep Neural Networks For Dense Crowd Estimation
Sukkur IBA Journal of Emerging Technologies·2022· 1 citedOpen Access
gr-owc: An Open Source GNURadio-Based Toolkit for Optical Wireless Communications
2021· 2 cited
Machine Learning for Improved Resource Block Detection in 4G LTE Cognitive Radio Networks
2021· 2 cited
An Exploratory Study On The Trailing Spouses' Adjustment On A Foreign Soil
International journal of scientific and technology research·2021· 6 cited
Challenges in dealing with involuntary clients
Cogent Social Sciences·2021· 3 citedOpen Access
Multi-Sensor Fusion for Navigation of Ground Vehicles
2021Open Access
Small Language for Service Oriented Computing
2019
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Frequent Co-authors

Moufida Maimour(3), Sara Rashid(3), Éric Rondeau(2), Mehdi Kherbache(2), Khurram Shakir(2), Syed Faheem Hasan Bukhari(2), Michael Rahaim(2), Aya Sakhri(1), Éric Rondeau(1), Noureddine Doghmane(1), Kashif Ahmed(1), Muhammad Irfan(1), Sarfraz Ahmed(1), Afaq Khattak(1), Marceau Coupechoux(1), Sara Rashid(1), Nazia Abdul Rehman(1), Norizan Mat Saad(1), Muhammad Waqas Rana(1), Ikhtiar Ahmed Khoso(1)