Decision Sciences · Social Sciences
1h-index170citations1works0.02yr avg
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Research Topics
Technology Adoption and User Behaviour(1), Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1)
Publications1 total
Journal of Interactive Advertising·2007· 170 cited
Frequent Co-authors
Dimitris Drossos(1), George Lekakos(1), Flora Kokkinaki(1), María Stavraki(1)