Flora Kokkinaki

Athens University of Economics and Business — Greece

Business, Management and Accounting · Social Sciences

17h-index2.6kcitations52works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(17), Digital Marketing and Social Media(11), Behavioral Health and Interventions(9), Decision-Making and Behavioral Economics(8), Technology Adoption and User Behaviour(5)

Publications52 total

How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error
Journal of Consumer Behaviour·2024· 1 citedOpen Access
Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness
Psychology and Marketing·2023· 24 citedOpen Access
Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity
Review of Marketing Science·2021· 5 cited
Attitudinal and normative influence on behavioral intentions: the moderating role of meta-attitudinal judgments within the Theory of Reasoned Action
Psychology the Journal of the Hellenic Psychological Society·2020· 1 citedOpen Access
Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty
Frontiers in Psychology·2020· 15 citedOpen Access
ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS
Global Fashion Management Conference·2018
ON THE EFFECT OF EMOTIONAL UNCERTAINTY ON PREDICTED UTILITY AND FORECASTING ERROR: THE UNCERTAINTY-PREDICTION ASYMMETRY (UPA) HYPOTHESIS
Global Fashion Management Conference·2018
Does variety seeking vary between hedonic and utilitarian products? The role of attribute type
Journal of Consumer Behaviour·2017· 102 cited
12-E: the Impact of Purchase Motivation on Happiness: Experiential and Material Purchases
ACR North American Advances·2017
5-I: Judgement and Decision-Making: the Effect of Induced Emotional Uncertainty on Predicted Utility and Forecasting Accuracy.
ACR North American Advances·2017
HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES
Global marketing conference proceeding·2016
Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
International Journal of Advertising·2016· 27 cited
The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness
ACR North American Advances·2016
Pricing Capabilities: Drivers and Effects on Performance
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 3 cited
Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality
Journal of Internet Commerce·2015· 15 cited
Attitudes
Wiley Encyclopedia of Management·2015
Buyer Behavior Models
Wiley Encyclopedia of Management·2015· 1 cited
Buyer Behavior Theories
Wiley Encyclopedia of Management·2015· 1 cited
Effect of Motivational Goals on the Causal Realism of Counterfactual Thoughts
The Journal of Psychology·2014· 3 cited
The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes
Journal of Advertising·2014· 74 cited
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Frequent Co-authors

Tim Ambler(7), Georgios Halkias(7), Kleopatra Κonstantoulaki(5), Dimitris Drossos(4), Sofia Kousi(4), Nick Sevdalis(4), Peter Lunt(3), Athanasios Polyportis(3), Stefano Puntoni(2), George Baltas(2), Konstantinos Fouskas(2), George I. Christopoulos(2), Nigel Harvey(2), Dionysis Skarmeas(2), K. V. Petrides(1), Ria Pita(1), Geroge M. Giaglis(1), George Lekakos(1), María Stavraki(1), Αποστολία Λουκοπούλου(1)