Universidade Nova de Lisboa — Portugal
Business, Management and Accounting · Social Sciences
3h-index76citations11works2.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Digital Marketing and Social Media(6), Consumer Retail Behavior Studies(5), Customer Service Quality and Loyalty(2), Entrepreneurship Studies and Influences(1)
Publications11 total
International Journal of Consumer Studies·2025· 2 cited
Psychology and Marketing·2023· 24 citedOpen Access
Service Industries Journal·2023· 18 cited
Electronic Commerce Research·2022· 28 citedOpen Access
Springer proceedings in business and economics·2022· 2 cited
El bienestar de los empleados 2.0
Dialnet (Universidad de la Rioja)·2021· 1 cited
Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases
2020· 1 cited
Consumer culture imagery and foreign brands: Ad-brand incongruity and consumers' desire for authenticity
2019
12-E: the Impact of Purchase Motivation on Happiness: Experiential and Material Purchases
ACR North American Advances·2017
Global marketing conference proceeding·2016
The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness
ACR North American Advances·2016
Frequent Co-authors
Duc Hoang(4), Luis F. Martinez(4), Flora Kokkinaki(4), Georgios Halkias(3), Satish Kumar(1), Sandra María Correia Loureiro(1), Samantha Sim(1), Hans Baumgartner(1), Stavros A. Drakopoulos(1), Milena Micevski(1)