Marcello Tedeschi

University of Modena and Reggio Emilia — Italy

Business, Management and Accounting · Social Sciences

5h-index199citations54works0.02yr avg
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Research Topics

Management, Economics, and Public Policy(14), Consumer Behavior in Brand Consumption and Identification(12), Digital Marketing and Social Media(8), Diverse academic and cultural studies(7), Consumer Retail Behavior Studies(5)

Publications54 total

Sexual stimuli in advertising: The opposite sex effect
MERCATI & COMPETITIVITÀ·2018· 1 cited
Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption
RePEc: Research Papers in Economics·2018Open Access
Brand Extension Acceptability in Food and Beverage Product Categories
RePEc: Research Papers in Economics·2018· 2 citedOpen Access
The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?
RePEc: Research Papers in Economics·2018· 2 citedOpen Access
Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style
International Business Research·2017· 2 citedOpen Access
L'illusione delle decisioni razionali
IRIS UNIMORE (University of Modena and Reggio Emilia)·2017
Le strategie di scelta
IRIS UNIMORE (University of Modena and Reggio Emilia)·2017
On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception
Journal of Emerging Trends in Marketing and Management·2017· 6 cited
On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception
RePEc: Research Papers in Economics·2017· 2 citedOpen Access
Financial Statement Analysis - European packaging machinery manufacturers (5-25mln euro turnover)
IRIS UNIMORE (University of Modena and Reggio Emilia)·2016
Financial Statement Analysis – World ceramic tile manufacturers
IRIS UNIMORE (University of Modena and Reggio Emilia)·2015
Financial Statement Analysis – World sanitaryware manufacturers
IRIS UNIMORE (University of Modena and Reggio Emilia)·2015
Financial Statement Analysis – World heavy clay manufacturers
IRIS UNIMORE (University of Modena and Reggio Emilia)·2015
Financial Statement Analysis – World ceramic & heavy clay machinery manufacturers & color & glaze manufacturers
IRIS UNIMORE (University of Modena and Reggio Emilia)·2015
Packaging machinery: forecast 2015-2018
IRIS UNIMORE (University of Modena and Reggio Emilia)·2015
Financial Statement Analysis – The biggest european packaging machinery companies
IRIS UNIMORE (University of Modena and Reggio Emilia)·2015
Financial Analysis of budgetary data – Italian packaging machinery manufacturers
IRIS UNIMORE (University of Modena and Reggio Emilia)·2014
Financial Analysis of budgetary data – European packaging machinery manufacturers (5-25mln euro turnover)
IRIS UNIMORE (University of Modena and Reggio Emilia)·2014
Financial Analysis of budgetary data – World ceramic & heavy clay machinery manufacturers & color & glaze manufacturers [scritto in collaborazione con Luca Baraldi, ACIMAC e Salvatore Curatolo, Università di Parma]
IRIS UNIMORE (University of Modena and Reggio Emilia)·2014
Financial Analysis of budgetary data – main 100 European packaging machinery companies
IRIS UNIMORE (University of Modena and Reggio Emilia)·2014
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Frequent Co-authors

Ilaria Baghi(13), Enrico Rubaltelli(10), Giovanna Galli(10), S. Curatolo(8), Maria Cristiana Martini(5), L. Baraldi(5), Sandro Rubichi(3), Larissa Galastri Baraldi(3), Lucia Savadori(2), Daniele Dalli(2), Sabrina Latusi(2), Cristina Zerbini(2), Rino Rumiati(2), Riccardo Ferretti(1), etimm(1), Beatrice Luceri(1), Donata Tania Vergura(1), Giuseppe Fattori(1), P. Artoni(1), Enrico Rubaltelli(1)