University of Parma — Italy
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(14), Environmental Sustainability in Business(6), Consumer Retail Behavior Studies(5), Digital Marketing and Social Media(4), Consumer Market Behavior and Pricing(4)
Publications38 total
Frequent Co-authors
Beatrice Luceri(26), Donata Tania Vergura(18), Sabrina Latusi(9), Guido Cristini(9), Silvia Maestripieri(3), Elisa Martinelli(3), Silvia Bellini(2), Marcello Tedeschi(2), Elisa Martini(2), Rosa Palladino(1), Tammo H.A. Bijmolt(1), Alice Rosi(1), Nicoletta Pellegrini(1), Francesca Scazzina(1), Furio Brighenti(1), Gianpiero Lugli(1), Francesca De Canio(1), Giada Salvietti(1), Antonella Marchetti(1), Cinzia Di Dio(1)