University of Modena and Reggio Emilia — Italy
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(25), Consumer Retail Behavior Studies(18), Digital Marketing and Social Media(13), Consumer Market Behavior and Pricing(9), Environmental Sustainability in Business(8)
Publications61 total
Frequent Co-authors
Elisa Martinelli(40), Davide Pellegrini(6), Gianluca Marchi(5), María Fuentes Blasco(4), Margherita Peruzzini(4), Giampaolo Viglia(4), Giulia Tagliazucchi(4), Sara Cavallaro(3), Giuseppe Nardin(3), Emiro Endrighi(2), Marco Ieva(2), Cristina Ziliani(2), Fabio Grandi(2), Marta Nieto‐García(1), Anna Stoppani(1), Anna Chiara Invernizzi(1), Stefania Cerutti(1), Cindy Lombart(1), Cristina Zerbini(1), Beatrice Luceri(1)