University of Groningen — Netherlands
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Market Behavior and Pricing(66), Consumer Behavior in Brand Consumption and Identification(44), Consumer Retail Behavior Studies(43), Digital Marketing and Social Media(38), Customer Service Quality and Loyalty(36)
Publications219 total
Frequent Co-authors
Peter C. Verhoef(8), Peter S. H. Leeflang(5), Harald J. van Heerde(5), Rik Pieters(5), Jaap E. Wieringa(4), Matilda Dorotić(3), Valentyna Melnyk(3), Robert P. Rooderkerk(3), Anna Torres(2), Sebastiano A. Delre(2), Marco A. Janssen(2), Hans Risselada(2), Koen Pauwels(2), Stijn M. J. van Osselaer(2), Alec Minnema(2), Jenny van Doorn(2), Michel Wedel(2), Jeroen K. Vermunt(2), Beatrice Luceri(2), K.R.E. Huizingh(2)