Rik Pieters

Business, Management and Accounting · Social Sciences

71h-index22.6kcitations287works0.02yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Consumer Behavior in Brand Consumption and Identification(82), Consumer Market Behavior and Pricing(36), Customer Service Quality and Loyalty(28), Survey Methodology and Nonresponse(28), Behavioral Health and Interventions(26)

Publications287 total

page 1 of 15Next →

Frequent Co-authors

Marcel Zeelenberg(17), Michel Wedel(15), Hans Baumgartner(5), Niels van de Ven(4), Tammo H.A. Bijmolt(3), Richard P. Bagozzi(2), Luk Warlop(2), Rajeev Batra(2), Thales Teixeira(2), Edward Rosbergen(2), Kees van den Bos(2), Eric van Dijk(2), Erica van Herpen(2), Roger Bougie(1), Doug K. Allen(1), M.J.S. Louro(1), Harald J. van Heerde(1), Rob M. A. Nelissen(1), Seger M. Breugelmans(1), Hans Baumgartner(1)