Roger Bougie

TIAS School for Business and Society — Netherlands

Business, Management and Accounting · Social Sciences

4h-index905citations5works2.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(2), Digital Marketing and Social Media(1), Human-Animal Interaction Studies(1), Media Influence and Health(1)

Publications5 total

The influence of taboo level on emotional versus rational user-generated messages
International Review on Public and Nonprofit Marketing·2024· 2 cited
Dutch veterinary graduates leaving practice: A mixed‐methods analysis of frequency and underlying reasons
Veterinary Record·2022· 13 citedOpen Access
Increasing the effectiveness of advertisements targeting social issues in least developed countries
Journal of Social Marketing·2019· 12 cited
The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia
Journal of Promotion Management·2018· 12 citedOpen Access
Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services
Journal of the Academy of Marketing Science·2003· 866 cited

Frequent Co-authors

Andinet Worku Gebreselassie(3), Rik Pieters(1), Marcel Zeelenberg(1), Danse Sonneveld(1), Yvonne Goverts(1), Chantal C. M. A. Duijn(1), Guido Camps(1), Nicole J. J. M. Mastenbroek(1)