University of Michigan — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(111), Behavioral Health and Interventions(75), Cultural Differences and Values(64), Social and Intergroup Psychology(52), Digital Marketing and Social Media(45)
Publications517 total
Frequent Co-authors
Youjae Yi(9), Paul R. Warshaw(4), Utpal M. Dholakia(4), Fred D. Davis(3), Lynn W. Phillips(2), Marco Perugini(2), Massimo Bergami(2), Jeffrey R. Edwards(2), Rik Pieters(2), Nancy Wong(2), Mahesh Gopinath(1), Prashanth U. Nyer(1), Pratibha A. Dabholkar(1), Rajeev Batra(1), Aaron Ahuvia(1), Todd F. Heatherton(1), Lynnw. Phillips(1), James W. Gentry(1), Chunyan Xie(1), Sigurd Villads Troye(1)