Paul R. Warshaw

Psychology · Social Sciences

17h-index38.6kcitations30works0.02yr avg
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Research Topics

Behavioral Health and Interventions(14), Decision-Making and Behavioral Economics(8), Social and Intergroup Psychology(5), Consumer Behavior in Brand Consumption and Identification(4), Technology Adoption and User Behaviour(3)

Publications30 total

The effect of alternative audio and visual presentations on individuals' perceptions of television commercials.
Scholarworks (University of Massachusetts Amherst)·2023Open Access
The Predictive Accuracy of Behavioral Expectations: Two Empirical Studies
DSpace@MIT (Massachusetts Institute of Technology)·2011Open Access
An Examination of the Etiology of the Attitude-Behavior Relation for Goal-Directed Behaviors
Multivariate Behavioral Research·1992· 87 cited
What Do Intention Scales Measure?
The Journal of General Psychology·1992· 64 cited
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace<sup>1</sup>
Journal of Applied Social Psychology·1992· 6.0k cited
Development and Test of a Theory of Technological Learning and Usage
Human Relations·1992· 884 citedOpen Access
Are the Models Compatible For Empirical Comparison? An Illustration With an Intentions Model, an Expectations Model, and Traditional Conjoint Analysis
ACR North American Advances·1992· 3 cited
Choice Sets and Choice Intentions
The Journal of Social Psychology·1991· 16 cited
Trying to Consume
Journal of Consumer Research·1990· 795 cited
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Management Science·1989· 24.9k cited
Perceptions of Wholesaler Functional Role Prescriptions inMarketing Channels
European Journal of Marketing·1989· 14 cited
The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
Journal of Consumer Research·1988· 3.8k cited
Economic utility versus the attitudinal perspective of consumer choice
Journal of Economic Psychology·1986· 16 cited
A Field Application of the Fishbein and Ajzen Intention Model
The Journal of Social Psychology·1986· 31 cited
Negating the effects of fear appeals in election campaigns.
Journal of Applied Psychology·1985· 21 cited
The Accuracy of Behavioral Intention Versus Behavioral Expectation for Predicting Behavioral Goals
The Journal of Psychology·1985· 116 cited
The Accuracy of Behavioral Intention Versus Behavioral Expectation for Predicting Behavioral Goals
The Journal of Psychology·1985· 12 cited
Disentangling behavioral intention and behavioral expectation
Journal of Experimental Social Psychology·1985· 939 cited
Negating the effects of fear appeals in election campaigns.
Journal of Applied Psychology·1985
Self-Understanding and the Accuracy of Behavioral Expectations
Personality and Social Psychology Bulletin·1984· 74 cited
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Frequent Co-authors

Fred D. Davis(11), Richard P. Bagozzi(5), Roger J. Calantone(3), Blair H. Sheppard(1), Jon Hartwick(1), Mary L. Joyce(1), Cornelia Dröge(1), Bert Rosenbloom(1), Rajan Nataraajan(1), David S Litvack(1)