Rajan Nataraajan

Auburn University — United States

Business, Management and Accounting · Social Sciences

25h-index2.8kcitations91works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(30), Customer Service Quality and Loyalty(21), Consumer Retail Behavior Studies(16), Digital Marketing and Social Media(10), Technology Adoption and User Behaviour(6)

Publications91 total

Attitudes Toward Protecting Pollinators: The Impact of Perceived Physical Attractiveness and Fear of Pollinators
Psychological Reports·2025Open Access
Attitudes toward protecting endangered species: The impact of perceived physical attractiveness of animals and political ideology
Psychology and Marketing·2022· 6 cited
How to Shape Consumer Reaction to Corporate Environmental Communications
Journal of Advertising Research·2022· 8 cited
A Hierarchical Personality Approach Toward a Fuller Understanding of Onychophagia and Compulsive Buying
Psychological Reports·2022· 4 cited
Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality
Journal of Business Research·2021· 76 citedOpen Access
The effects of circular format on store patronage: An Italian perspective
Journal of Business Research·2021· 8 cited
Issue Information
Psychology and Marketing·2020Open Access
Social comparison orientation and frequency: A study on international travel bloggers
Journal of Business Research·2020· 43 citedOpen Access
Antecedents to high (low) performances by international technology ventures
Journal of Global Scholars of Marketing Science·2020· 1 citedOpen Access
Attitudes toward wildlife: The impact of physical attractiveness
Psychology and Marketing·2020· 2 cited
Product touch in the real and digital world: How do consumers react?
Journal of Business Research·2019· 51 citedOpen Access
Personality traits and complaining behaviors: A focus on Japanese consumers
Psychology and Marketing·2019· 15 cited
DOES COGNITIVE AGE PLAY A ROLE AT THE INTERSECTION OF AGE AND LEISURE? AN EXPLORATORY ANALYSIS
Global Journal of Management and Marketing·2019Open Access
How the young adult consumer segment responds to trusty and committed marketing relationship
Psychology and Marketing·2018· 10 cited
Effects of Face Images and Pareidolia on Consumers’ Responses to Print Advertising
Journal of Advertising Research·2018· 50 citedOpen Access
Customer satisfaction, Confucian dynamism, and long‐term oriented marketing relationship: A threefold empirical analysis
Psychology and Marketing·2018· 56 cited
Customer satisfaction in Asia
Psychology and Marketing·2018· 68 cited
The impact of money attitudes and global life satisfaction on the maladaptive pursuit of consumption
Psychology and Marketing·2018· 43 cited
Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets
Journal of Retailing and Consumer Services·2017· 144 cited
“Service” in Luxury Retailing in the Twenty‐First Century: An Exploratory Look at the Pleasure Boating Sector
Psychology and Marketing·2017· 12 cited
page 1 of 5Next →

Frequent Co-authors

Gianluigi Guido(8), Giovanni Pino(7), Madhukar G. Angur(5), Cesare Amatulli(4), Nelson Oly Ndubisi(4), Richard P. Bagozzi(3), Alessandro M. Peluso(3), Marco Pichierri(3), Richard J. Harnish(3), Sudhir K. Chawla(3), Youjae Yi(2), Maria Ek Styvén(2), Marcello M. Mariani(2), Alan J. Dubinsky(2), Wen-yeh Huang(2), Taeshik Gong(1), John S. Jahera(1), Astrid L. Keel(1), Tony L. Henthorne(1), Michael S. LaTour(1)