University of Salento — Italy
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(54), Digital Marketing and Social Media(29), Consumer Retail Behavior Studies(18), Customer Service Quality and Loyalty(16), Diverse Aspects of Tourism Research(12)
Publications124 total
Frequent Co-authors
Gianluigi Guido(32), Giovanni Pino(18), Cesare Amatulli(12), Marco Pichierri(7), Matteo De Angelis(5), Mauro Capestro(5), Alberto Marcati(4), Massimo Pilati(4), Cristian Rizzo(4), Andrea Sestino(4), Laura Innocenti(3), Antonio Mileti(3), Andrea Bonezzi(2), Derek D. Rucker(2), Rajan Nataraajan(2), M. Irene Prete(2), Luigi Piper(2), Jinyun Duan(2), Michele Costabile(1), Isabella Soscia(1)