M. Irene Prete

University of Salento — Italy

Business, Management and Accounting · Social Sciences

11h-index1.0kcitations46works1.72yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Diverse Aspects of Tourism Research(7), Digital Marketing and Social Media(7), Consumer Retail Behavior Studies(5), Social Media and Politics(4)

Publications46 total

Sustainable development, attractiveness, and competitive capacity of touristic local territorial systems (LTSs) in south Italy: a strategic positioning
Place Branding and Public Diplomacy·2025· 1 citedOpen Access
Effectiveness of pictorial warnings on food fat content: consumers’ perception and neurological responses
British Food Journal·2024· 4 cited
Government and Local Communities in Participatory Processes Toward Sustainable Management of World Heritage Sites
2024
The future of online marketing strategies and digital tools: new challenges and contributions to RACE framework
International Journal of Electronic Trade·2023· 5 citedOpen Access
The pink bias: Consumption choices of pink-colored products
Journal of Global Fashion Marketing·2022· 2 cited
Why Do Tourists Escape from Overtourism? Cognitive and Emotional Determinants Affecting Farm Tourists Behavior
WORLD SCIENTIFIC eBooks·2022· 1 cited
Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy
Journal of Heritage Tourism·2022· 13 cited
Pictorial warning labels as deterrents of alcohol abuse
British Food Journal·2021· 10 citedOpen Access
From home to the store: Combined effect of music and traffic on consumers shopping behaviour
Digital Commons - University of South Florida (University of South Florida)·2021Open Access
The future of online marketing strategies and digital tools: new challenges and contributions to RACE framework
International Journal of Electronic Trade·2021· 5 cited
Change in Perspectives in Cultural Tourism: A Sustainable Managerial Model for Cultural Thematic Routes Creating Territorial Value
Contributions to management science·2021· 8 cited
Internet of Things and Big Data as enablers for business digitalization strategies
Technovation·2020· 521 citedOpen Access
Balancing exploration and exploitation in public management: Proposal for an organizational model
Journal of Public Affairs·2020· 18 cited
Le campagne di marketing politico online: una rassegna sistematica della letteratura
SOCIOLOGIA DELLA COMUNICAZIONE·2018
Exploring the perceived image of Energy Efficiency Measures in residential buildings: Evidence from Apulia, Italy
Journal of Cleaner Production·2018· 12 cited
Age‐related differences when measuring political hypocrisy
Journal of Public Affairs·2018· 2 cited
Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings
Journal of Cleaner Production·2017· 107 cited
Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products
Psychology and Marketing·2017· 22 cited
Le emozioni suscitate dall'inglese come lingua franca nella comunicazione dei prodotti di lusso "made in Puglia": l'influenza del contesto culturale
Università del Salento·2017Open Access
Quantity Distortion Effect in Consumers’ Perception of Different Volumes and Weights of Money
Perceptual and Motor Skills·2016· 4 cited
page 1 of 3Next →

Frequent Co-authors

Gianluigi Guido(37), Antonio Mileti(15), Luigi Piper(14), Giovanni Pino(9), Alessandro M. Peluso(7), Pamela Palmi(5), Marco Pichierri(4), Cesare Amatulli(4), Andrea Sestino(3), Cristian Rizzo(3), Mauro Capestro(3), Phil Harris(3), Piermario Tedeschi(2), Cinzia Pace(2), Lucrezia Maria de Cosmo(2), Annamaria Cazzarò(2), R. Christian Maloumby-Baka(1), Carolina Buffa(1), Stefano Miraglia(1), Irma De Mare(1)