Cristian Rizzo

Vale (Brazil) — Brazil

Business, Management and Accounting · Social Sciences

10h-index489citations31works11.52yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Environmental Sustainability in Business(6), Digital Marketing and Social Media(5), Environmental Education and Sustainability(4), Technology Adoption and User Behaviour(3)

Publications31 total

Multi-stakeholder approach in MNEs’ product advertising: evolutionary paths of content and language
International Marketing Review·2025· 3 cited
Intergenerational dynamics and sustainable wine purchase in light of the theory of planned behavior: testing a conceptual model
Journal of Consumer Marketing·2025· 2 cited
Redesigning healthcare service delivery processes through medical chatbot integrations: balancing chatbot features and patients’ individual differences
Business Process Management Journal·2025· 7 citedOpen Access
<p>Multi-Stakeholder Approach in MNEs’ Product Advertising: Evolutionary Paths of Content and Language</p>
SSRN Electronic Journal·2025Open Access
Navigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens
Technological Forecasting and Social Change·2024· 14 cited
What is your travel mood?
2024
Examining the role of sustainable luxury in the tourism sector
Goodfellow Publishers eBooks·2024
Do managers trust AI? An exploratory research based on social comparison theory
Management Decision·2024· 12 cited
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
Psychology and Marketing·2024· 77 citedOpen Access
Greenwashing in the Fashion Industry: Does Attachment Help to Forgive?
2024
Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior
Management Decision·2023· 6 cited
An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context
European Journal of Innovation Management·2023· 11 cited
Enabling digital technologies adoption in industrial districts: The key role of trust and knowledge sharing
Technological Forecasting and Social Change·2023· 83 cited
Look how sustainable I am! Effects of communication focus, individuals' differences on intention to use food waste fighting mobile applications
European Journal of Innovation Management·2023· 7 cited
The pink bias: Consumption choices of pink-colored products
Journal of Global Fashion Marketing·2022· 2 cited
A Hierarchical Personality Approach Toward a Fuller Understanding of Onychophagia and Compulsive Buying
Psychological Reports·2022· 4 cited
A fuzzy expert system for sustainable local development
Regional Studies·2021· 7 citedOpen Access
Information processing by elderly consumers: a five-decade review
Journal of Services Marketing·2020· 32 cited
The impact of English as a Lingua Franca on emotions. The role of individuals' native language vs. second language
Università del Salento·2020Open Access
Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Journal of Business Research·2019· 28 citedOpen Access
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Frequent Co-authors

Gianluigi Guido(10), Giovanni Pino(9), Andrea Sestino(6), Alessandro M. Peluso(5), M. Irene Prete(3), Luigi Piper(3), Antonio Mileti(3), Rada Gutuleac(3), Stefano Bresciani(3), Cecilia Casalegno(3), Mauro Capestro(2), Marco Pichierri(2), Gabriele Baima(2), Russell W. Belk(2), Chiara Civera(2), Brigida Morelli(2), Virginia Barbarossa(2), Chiara de Waure(2), Silvia Longhi(2), Emiro De-La-Hoz-Franco(2)