University of Groningen — Netherlands
Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(98), Consumer Retail Behavior Studies(90), Consumer Market Behavior and Pricing(77), Consumer Behavior in Brand Consumption and Identification(53), Digital Marketing and Social Media(48)
Publications316 total
Frequent Co-authors
Katherine N. Lemon(6), Jenny van Doorn(5), Tammo H.A. Bijmolt(4), Bas Donkers(4), P.K. Kannan(3), Scott A. Neslin(3), Manfred Krafft(3), Philip Hans Franses(3), Yakov Bart(2), Jacquelyn S. Thomas(2), Peter S. H. Leeflang(2), Ruth N. Bolton(2), Janny Hoekstra(2), Sonja Gensler(2), Fred Langerak(2), Laurens Sloot(2), Gerrit Antonides(2), Thijs Broekhuizen(1), Abhi Bhattacharya(1), John Qi Dong(1)