P.K. Kannan

University of Maryland, College Park — United States

Business, Management and Accounting · Social Sciences

51h-index14.5kcitations197works40.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(63), Digital Marketing and Social Media(33), Digital Platforms and Economics(31), Monetary Policy and Economic Impact(30), Consumer Retail Behavior Studies(26)

Publications197 total

Consumers Satisfaction, Perception towards Voice Assistants tools: An Empirical study among the consumers in Malappuram District
International Journal For Multidisciplinary Research·2025Open Access
Optimizing Influencer Mix Strategies for Livestream Commerce: Insights from China
NIM Marketing Intelligence Review·2025Open Access
Identifying Influential Users by Topic in Unstructured User-Generated Content
Production and Operations Management·2025
Liability of foreignness in immersive technologies: evidence from extended reality innovations
Journal of International Business Studies·2025· 1 cited
Infusing Organizational Memory in Marketing Analytics with LLM-Enhanced AutoML
SSRN Electronic Journal·2025Open Access
CNN-Based Automated Detection of Wax Coating on Apples
2024
Identifying Competitors in Geographical Markets Using the CSIS Method
Journal of Marketing Research·2024
From social to sale: The effects of firm-generated content in social media on customer behavior
Figshare·2024· 465 citedOpen Access
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
Journal of Marketing·2024· 7 cited
A market-oriented perspective on digital transformation
Edward Elgar Publishing eBooks·2024
Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites
Journal of Business Research·2024· 3 cited
Measuring the Synergy Across Customer Touchpoints using Transformers
SSRN Electronic Journal·2024· 4 citedOpen Access
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
Journal of Marketing·2023· 108 cited
AI and Machine Learning
World Scientific-Now Publishers series in business·2023· 1 cited
Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
Journal of Retailing and Consumer Services·2023· 10 citedOpen Access
Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
Management and business review.·2023· 4 cited
Introduction: Global marketing strategy
International Journal of Research in Marketing·2022· 2 cited
Radar Target Simulator – Key Technology for AV Development
VDI Verlag eBooks·2022Open Access
Omnichannel retailing: A consumer perspective.
American Psychological Association eBooks·2021Open Access
A study on Mergers and Acquisitions in Banking sector
Journal of Emerging Technologies and Innovative Research·2021
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Frequent Co-authors

Peter C. Verhoef(4), H. Alice Li(4), Hyoryung Nam(4), Ram Bezawada(3), Ramkumar Janakiraman(3), Roland T. Rust(3), Ai‐Mei Chang(3), Andrew B. Whinston(3), Brian T. Ratchford(3), Sanjay Jain(3), Rishika Rishika(2), Yakov Bart(2), Xian Gu(2), Gordon P. Wright(2), Lan Luo(2), Babak Besharati(2), Shapour Azarm(2), Xian Gu(2), Nevena T. Koukova(2), J. Jeffrey Inman(1)