Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(53), Consumer Market Behavior and Pricing(38), Consumer Retail Behavior Studies(31), Digital Marketing and Social Media(25), Consumer Behavior in Brand Consumption and Identification(23)
Publications226 total
Frequent Co-authors
Ming‐Hui Huang(10), Anthony J. Zahorik(6), Katherine N. Lemon(6), Valarie A. Zeithaml(4), Timothy L. Keiningham(4), Christine Moorman(3), Richard L. Oliver(2), Claes Fornell(2), Bruce Cooil(2), Tuck Siong Chung(2), P.K. Kannan(2), Eugene W. Anderson(1), Tim Ambler(1), Gregory S. Carpenter(1), V. Kumar(1), Rajendra K. Srivastava(1), Rick Oliver(1), Debora V. Thompson(1), Rebecca W. Hamilton(1), Peter R. Dickson(1)