Ming‐Hui Huang

Business, Management and Accounting · Social Sciences

35h-index11.2kcitations149works7.02yr avg
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Research Topics

Customer Service Quality and Loyalty(19), Digital Marketing and Social Media(18), Service and Product Innovation(15), Consumer Behavior in Brand Consumption and Identification(13), Composite Structure Analysis and Optimization(13)

Publications149 total

Optimization Strategy Based on China’s Preference for Red from a Color Universal Design Perspective - Improving Information Accessibility for Individuals with Red-Green Color Vision Deficiency -
Journal of Cultural Product & Design·2025
The GenAI Future of Consumer Research
Journal of Consumer Research·2025· 21 citedOpen Access
Successful Service Branding: Lessons for Hospitality Managers
eCommons (Cornell University)·2024Open Access
Determination of Multiple-target Equivalent Static Wind Load of Large-span Roof Structures based on Clustering Analysis Techniques
International Journal of Architectural Engineering Technology·2023Open Access
The Caring Machine: Feeling AI for Customer Care
Journal of Marketing·2023· 184 citedOpen Access
Research on Roughness Factor of Tailwater Tunnel in a Hydropower Station Based on CFD Numerical Simulation
Advances in transdisciplinary engineering·2023Open Access
Energy-Matching Strategy of Bivariate Drive Units in Forging Hydraulic Press
2023
Service Marketing Models
World Scientific-Now Publishers series in business·2023
Qimu Huaiwen
The ECPH Encyclopedia of Mining and Metallurgy·2023
Pu Yuan
The ECPH Encyclopedia of Mining and Metallurgy·2023
AI Service and Emotion
Journal of Service Research·2022· 81 cited
Improved creep forming efficiency and retained performance via a novel two-stage creep aging process of Al–Zn–Mg–Cu alloys
Materials Science and Engineering A·2022· 20 cited
Guest Editorial: Business Ethics in the Era of Artificial Intelligence
Journal of Business Ethics·2022· 67 cited
AI as customer
Journal of service management·2022· 39 cited
Synchrosqueezing Transform Based on Improved Group Delay Estimation and Its Application in Extracting Impulse Vibration Signal
Journal of Mechanical Engineering·2022Open Access
Service Research Priorities: Designing Sustainable Service Ecosystems
Journal of Service Research·2021· 170 cited
Moving Service Research Forward
Journal of Service Research·2021· 35 citedOpen Access
Service Research Priorities: Managing and Delivering Service in Turbulent Times
Journal of Service Research·2021· 269 cited
Service Research Priorities in Turbulent Times: A Multiple Stakeholder Approach
Research Explorer (The University of Manchester)·2021· 1 citedOpen Access
A Framework for Collaborative Artificial Intelligence in Marketing
Journal of Retailing·2021· 357 cited
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Frequent Co-authors

Roland T. Rust(16), T. Sakiyama(6), Shih-Ti Yu(4), Edward C. Malthouse(3), Chihiro Morita(3), Ko de Ruyter(2), Amy L. Ostrom(2), Joy M. Field(2), Darima Fotheringham(2), Mahesh Subramony(2), Anders Gustafsson(2), Katherine N. Lemon(2), Janet R. McColl‐Kennedy(2), Bart Larivière(2), Herm Joosten(2), Marcel van Birgelen(2), Pelin Aksoy(2), Werner H. Kunz(2), Xu Ma(2), David Thambiratnam(2)