Northwestern University — United States
Social Sciences · Social Sciences
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Research Topics
Digital Marketing and Social Media(91), Consumer Market Behavior and Pricing(51), Customer Service Quality and Loyalty(49), Consumer Behavior in Brand Consumption and Identification(41), Technology Adoption and User Behaviour(29)
Publications223 total
Frequent Co-authors
Bobby J. Calder(11), Ewa Masłowska(9), Su Jung Kim(6), Rebecca Jen-Hui Wang(3), Bart Larivière(3), Bernd Skiera(2), Thomas B. Ksiazek(2), James G. Webster(2), Robert C. Blattberg(2), Charles F. Hofacker(2), Tom Collinger(2), Vijay Viswanathan(2), Linda D. Hollebeek(2), Ajit C. Tamhane(2), Robin Burke(2), Georgios Askalidis(2), Timothy L. Keiningham(2), Bruce Cooil(2), Lerzan Aksoy(2), Thorsten Hennig‐Thurau(1)