Ewa Masłowska

University of Illinois Urbana-Champaign — United States

Social Sciences · Social Sciences

21h-index1.9kcitations58works3.02yr avg
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Research Topics

Digital Marketing and Social Media(34), Consumer Behavior in Brand Consumption and Identification(26), Technology Adoption and User Behaviour(9), Impact of Technology on Adolescents(9), Customer Service Quality and Loyalty(7)

Publications58 total

Is Popularity Everything? Understanding the Role of Interface Cues in Online Shopping Decision-Making
International Journal of Human-Computer Interaction·2025· 2 cited
Exploring Public Health Agencies’ Communication on Social Media in the Early Stages of the Covid-19 Pandemic
European Journal of Health Communication·2025Open Access
Extending Media Context Effects: Bidirectional Emotional Carryover Using Galvanic Skin Response
SSRN Electronic Journal·2025Open Access
A new competitive edge: crafting a service climate that facilitates optimal human–AI collaboration
Journal of service management·2024· 12 citedOpen Access
Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources
Journal of Advertising·2024· 3 cited
Managing advertising and subscription fees to maximize lifetime value
International Journal of Advertising·2024· 1 cited
Computational Advertising: Where Are We and Where Are We Going? Note from Editors
Journal of Current Issues & Research in Advertising·2024· 3 citedOpen Access
Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public
Social Media + Society·2024· 6 citedOpen Access
Advertising: A Friend, a Foe, or a Frenemy in Building Healthy Media-Audience Relationships
European Advertising Academy·2024
Experiencing Climate Change Virtually: The Effects of Virtual Reality on Climate Change Related Cognitions, Emotions, and Behavior
Environmental Communication·2023· 41 citedOpen Access
Localizing COVID-19 Public Health Department Outreach on Digital Platforms: The Role of Discoverability, Reach, and Moderation for Illinois’ COVID-19 Vaccination Rates
American Behavioral Scientist·2023· 3 citedOpen Access
Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges
Journal of Advertising·2023· 10 cited
Audience-Centric Natural Language Generation via Style Infusion
arXiv (Cornell University)·2023· 1 citedOpen Access
Personalized Communication
2023
The role of recommender systems in fostering consumers' long-term platform engagement
Journal of service management·2022· 30 cited
Reviews via Mobile: The Role of Mobile Cues and Typographical Errors in Online Review Adoption
Frontiers in Psychology·2022· 3 citedOpen Access
The Fire is Closing in: Can a Virtual Reality Experience of Climate Change Consequences Stimulate Pro-Environmental Behavior? A Pre-Registered Experiment
SSRN Electronic Journal·2022· 5 citedOpen Access
Audience-Centric Natural Language Generation via Style Infusion
2022· 1 citedOpen Access
Mobile News Learning — Investigating Political Knowledge Gains in a Social Media Newsfeed with Mobile Eye Tracking
Political Communication·2021· 28 citedOpen Access
Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones
Journal of Interactive Advertising·2021· 27 citedOpen Access
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Frequent Co-authors

Edward C. Malthouse(21), Su Jung Kim(8), Vijay Viswanathan(7), Edith G. Smit(7), Bas van den Putte(7), Tom Collinger(4), Claire M. Segijn(4), Judy U Franks(3), Jakob Ohme(3), Theo Araujo(3), Linda D. Hollebeek(2), Stefan F. Bernritter(2), Marijn H. C. Meijers(2), Ragnheiður “Heather” Torfadóttir(2), Anke Wonneberger(2), Joanna Strycharz(2), Samraj Moorjani(2), Adit Krishnan(2), Hari Sundaram(2), Aravind Sankar(2)