University of Münster — Germany
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(58), Customer Service Quality and Loyalty(58), Digital Marketing and Social Media(54), Consumer Market Behavior and Pricing(35), Corporate Governance and Management(30)
Publications212 total
Frequent Co-authors
Gianfranco Walsh(8), Dwayne D. Gremler(6), Mark B. Houston(6), Markus Groth(5), Henrik Sattler(5), Kevin P. Gwinner(4), Gianfranco Walsh(4), Ursula Hansen(4), André Marchand(4), Victor Henning(4), Michael Paul(3), Caroline Wiertz(3), Gerrit Cziehso(2), Raoul V. Kübler(2), Vincent‐Wayne Mitchell(2), Tillmann Wagner(2), Thomas Rudolph(2), Ann-Kristin Kupfer(2), Shrihari Sridhar(2), Felix Eggers(2)