Dwayne D. Gremler

Bowling Green State UniversityUnited States

Business, Management and Accounting · Social Sciences

39h-index21.7kcitations83works0.02yr avg

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Research Topics

Customer Service Quality and Loyalty(56), Consumer Behavior in Brand Consumption and Identification(16), Digital Marketing and Social Media(15), Job Satisfaction and Organizational Behavior(14), Service and Product Innovation(14)

Publications83 total

Journal of the Academy of Marketing Science·2025Open Access
Journal of the Academy of Marketing Science·2021· 22 citedOpen Access
Journal of Service Research·2020· 89 citedOpen Access
Journal of Services Marketing·2020· 99 cited
Journal of the Academy of Marketing Science·2019· 126 citedOpen Access
Service research: A Literature Review and Research Agenda
Open Repository and Bibliography (University of Liège)·2019
Journal of Service Research·2019· 91 cited
Delivering Bad News: A Service Employee Perspective
Open Repository and Bibliography (University of Liège)·2018
Services Marketing. Integrating Customer focus across the firm. Texbook manajemen 2018
2018
EBOOK : Services Marketing Integrating Customer Focus Across the Firm 7 th Edition
2018· 13 cited
The Delivery of Bad News to Customers in Service Encounters: An Employee Perspective
Open Repository and Bibliography (University of Liège)·2017
I Am Very Sorry Sir! Breaking Bad News to Customers
Open Repository and Bibliography (University of Liège)·2017
Twenty Years of Research on Customer Relational Benefits: A Meta-Analysis
2017
Journal of Service Research·2016· 180 citedOpen Access
Journal of Service Research·2016· 49 cited
Delivering Bad News to Customers: An Employee Perspective
Open Repository and Bibliography (University of Liège)·2016
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Frequent Co-authors

Kevin P. Gwinner(11), Thorsten Hennig‐Thurau(7), Mary Jo Bitner(6), Valarie A. Zeithaml(5), Michael Paul(4), Michael A. McCollough(4), Stephen Brown(3), Cécile Delcourt(3), Allard C.R. van Riel(3), Markus Groth(2), David Martín(2), Judith H. Washburn(2), Gabriel Cepeda‐Carrión(2), Kenneth R. Evans(2), Cathy Goodwin(2), Elisabeth Brüggen(2), Jens Hogreve(2), Gianfranco Walsh(2), Simon Brach(2), Gianfranco Walsh(1)