Bowling Green State University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(56), Consumer Behavior in Brand Consumption and Identification(16), Digital Marketing and Social Media(15), Job Satisfaction and Organizational Behavior(14), Service and Product Innovation(14)
Publications83 total
Frequent Co-authors
Kevin P. Gwinner(11), Thorsten Hennig‐Thurau(7), Mary Jo Bitner(6), Valarie A. Zeithaml(5), Michael Paul(4), Michael A. McCollough(4), Stephen Brown(3), Cécile Delcourt(3), Allard C.R. van Riel(3), Markus Groth(2), David Martín(2), Judith H. Washburn(2), Gabriel Cepeda‐Carrión(2), Kenneth R. Evans(2), Cathy Goodwin(2), Elisabeth Brüggen(2), Jens Hogreve(2), Gianfranco Walsh(2), Simon Brach(2), Gianfranco Walsh(1)