Harapan Bangsa Institute of Technology — ID
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(19), Customer Service Quality and Loyalty(19), Digital Marketing and Social Media(19), Consumer Market Behavior and Pricing(15), Cinema and Media Studies(12)
Publications92 total
Frequent Co-authors
Thorsten Hennig‐Thurau(9), Lance A. Bettencourt(8), Robert W. Palmatier(6), Edward U. Bond(5), John Hulland(3), Shane A. Johnson(3), Colleen M. Harmeling(3), Taewon Suh(3), Srinath Gopalakrishna(2), Mark J. Arnold(2), Stephen A. Samaha(2), Victor Henning(2), Henrik Sattler(2), Felix Eggers(2), Alina Sorescu(2), B.J. Allen(2), Richard T. Gretz(2), Giana M. Eckhardt(1), Baojun Jiang(1), Cait Lamberton(1)