Giana M. Eckhardt

King's College LondonUnited Kingdom

Business, Management and Accounting · Social Sciences

33h-index7.4kcitations111works3.42yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(48), Sharing Economy and Platforms(19), Consumer Retail Behavior Studies(15), Digital Marketing and Social Media(10), Digital Economy and Work Transformation(9)

Publications111 total

European Journal of Marketing·2025Open Access
NIM Marketing Intelligence Review·2024Open Access
Journal of the Academy of Marketing Science·2024· 9 citedOpen Access
Consumption Markets & Culture·2024· 2 citedOpen Access
Journal of Consumer Research·2024· 13 cited
Journal of Consumer Research·2024· 8 citedOpen Access
2023· 1 cited
Journal of Consumer Research·2023· 19 citedOpen Access
2022· 7 cited
Consumption Markets & Culture·2021· 40 citedOpen Access
Journal of the Association for Consumer Research·2021· 34 cited
Marketing Theory·2021· 51 citedOpen Access
Journal of Marketing·2021· 124 citedOpen Access
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Frequent Co-authors

Fleura Bardhi(10), Russell W. Belk(6), Katharina C. Husemann(5), Timothy M. Devinney(4), Eric J. Arnould(3), Susan Fournier(3), Michael Houston(3), Rohit Varman(3), Nikhilesh Dholakia(3), Julien Cayla(2), Anders Bengtsson(2), Humaira Mahi(2), Susan Dobscha(2), Aleksandrina Atanasova(2), Mark B. Houston(1), Baojun Jiang(1), Cait Lamberton(1), Aric Rindfleisch(1), Georgios Zervas(1), Jonathan A.J. Wilson(1)