King's College London — United Kingdom
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(48), Sharing Economy and Platforms(19), Consumer Retail Behavior Studies(15), Digital Marketing and Social Media(10), Digital Economy and Work Transformation(9)
Publications111 total
Frequent Co-authors
Fleura Bardhi(10), Russell W. Belk(6), Katharina C. Husemann(5), Timothy M. Devinney(4), Eric J. Arnould(3), Susan Fournier(3), Michael Houston(3), Rohit Varman(3), Nikhilesh Dholakia(3), Julien Cayla(2), Anders Bengtsson(2), Humaira Mahi(2), Susan Dobscha(2), Aleksandrina Atanasova(2), Mark B. Houston(1), Baojun Jiang(1), Cait Lamberton(1), Aric Rindfleisch(1), Georgios Zervas(1), Jonathan A.J. Wilson(1)