Aleksandrina Atanasova

St George's, University of LondonUnited Kingdom

Business, Management and Accounting · Social Sciences

6h-index120citations12works2.22yr avg

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Research Topics

Consumer Retail Behavior Studies(4), Consumer Behavior in Brand Consumption and Identification(3), Sharing Economy and Platforms(3), Digital Economy and Work Transformation(3), Management and Organizational Studies(1)

Publications12 total

Organization Theory·2025Open Access
Luxury Studies The In Pursuit of Luxury Journal·2025
NIM Marketing Intelligence Review·2024Open Access
Journal of the Academy of Marketing Science·2024· 9 citedOpen Access
Consumption Markets & Culture·2024· 2 citedOpen Access
Journal of Consumer Research·2023· 19 citedOpen Access
Marketing Theory·2021· 51 citedOpen Access
Markets Globalization & Development Review·2021· 9 citedOpen Access
The Process of Enacting Consumer Utopias: an Ethnography of Digital Nomadism
ACR North American Advances·2020

Frequent Co-authors

Giana M. Eckhardt(8), Katharina C. Husemann(2), Fleura Bardhi(2), Mikko Laamanen(2), Laetitia Mimoun(1), Thomas Derek Robinson(1), Christine Kittinger-Rosanelli(1), Gretchen Larsen(1), Nick C. Ellis(1)