Bruce Cooil

Vanderbilt UniversityUnited States

Business, Management and Accounting · Social Sciences

30h-index7.0kcitations73works0.02yr avg

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Research Topics

Customer Service Quality and Loyalty(25), Consumer Retail Behavior Studies(18), Cardiac Imaging and Diagnostics(11), Customer churn and segmentation(9), Consumer Market Behavior and Pricing(8)

Publications73 total

Journal of cardiovascular computed tomography·2020· 21 citedOpen Access
Journal of service management·2015· 57 cited
Journal of service management·2014· 80 cited
Frustrated Freedom: The Effects of Agency and Wealth on Wellbeing in Rural Mozambique
RePEc: Research Papers in Economics·2013
Perceptions are relative An examination of the relationship between relative satisfaction metrics and share of wallet
Ghent University Academic Bibliography (Ghent University)·2013· 7 cited
Journal of Interactive Marketing·2011· 23 cited
Does Satisfaction Matter More if a Multichannel Customer Is also a Multicompany Customer
RePEc: Research Papers in Economics·2011
La lealtad del cliente no es suficiente. Haga crecer su participación en el gasto del cliente
Harvard business review·2011
A Longitudinal Analysis of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Share of Wallet
RePEc: Research Papers in Economics·2011
GfK Marketing Intelligence Review·2009· 7 citedOpen Access
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Frequent Co-authors

Lerzan Aksoy(18), Timothy L. Keiningham(17), Paolo Raggi(12), Tracy Q. Callister(8), Tor W. Andreassen(7), Roland T. Rust(5), Nicholas J. Lippolis(4), Donald J. Russo(4), Bart Larivière(4), Matthew J. Budoff(3), Michael Hsu(2), Edward C. Malthouse(2), Russell S. Winer(2), David L. Rados(2), Alexander Buoye(2), Arne De Keyser(2), Kiersten M. Maryott(2), Christopher Groening(2), Atakan Yalçın(2), Zuo-Xiang He(1)