New York University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Market Behavior and Pricing(62), Consumer Behavior in Brand Consumption and Identification(28), Customer Service Quality and Loyalty(19), Digital Marketing and Social Media(19), Consumer Retail Behavior Studies(18)
Publications172 total
Frequent Co-authors
Joel H. Steckel(4), Rashi Glazer(3), Gurumurthy Kalyanaram(2), Katherine N. Lemon(2), J. Jeffrey Inman(2), Vinod Venkatraman(2), Angelika Dimoka(2), Paul A. Pavlou(2), Khoi Vo(2), William Heyward Hampton(2), Bryan Bollinger(2), Hal E. Hershfield(2), Masakazu Ishihara(2), William L. Moore(2), Terry Elrod(2), Bruce Cooil(2), David L. Rados(2), Peter L. Bernstein(1), Tiffany Barnett White(1), Paul Chaney(1)