Georgia Institute of Technology — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(48), Consumer Retail Behavior Studies(41), Consumer Market Behavior and Pricing(40), Decision-Making and Behavioral Economics(17), Customer Service Quality and Loyalty(16)
Publications146 total
Frequent Co-authors
Leigh McAlister(6), Kirk L. Wakefield(5), Karen Stilley(4), Wayne D. Hoyer(3), Peter C. Verhoef(2), J.C.M. van Trijp(2), Hristina Nikolova(2), Russell S. Winer(2), Rosellina Ferraro(2), Priya Raghubir(2), Marcel Zeelenberg(2), Sam K. Hui(2), Yanliu Huang(2), Jacob Suher(2), Margaret C. Campbell(2), Amna Kirmani(2), Linda L. Price(2), Pamela M. Homer(2), Didem Kurt(2), Jennifer Argo(2)