Karen Stilley

Business, Management and Accounting · Social Sciences

6h-index490citations11works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(6), Consumer Retail Behavior Studies(6), Consumer Behavior in Brand Consumption and Identification(5), Decision-Making and Behavioral Economics(3), Digital Marketing and Social Media(2)

Publications11 total

The Role of Within-Trip Dynamics in Unplanned versus Planned Purchase Behavior
Journal of Marketing·2015· 68 cited
The Role of Within-Trip Dynamics and Shopper Purchase History on Unplanned Purchase Behavior
SSRN Electronic Journal·2014Open Access
You Save, I Save, You Spend, I Spend: the Moderating Role of Deliberative Mindsets on Mental Budgeting By Social Comparison
ACR North American Advances·2011
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Journal of Marketing·2010· 72 cited
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Journal of Marketing·2010· 108 cited
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
Journal of Consumer Research·2010· 187 cited
The Role of Brand Personality and Consumer Attachment Style in Strengthening Brand Relationships
ACR North American Advances·2009· 9 cited
THE ROLE OF IN-STORE SLACK AND MENTAL BUDGETS IN SHOPPER MARKETING
D-Scholarship@Pitt (University of Pittsburgh)·2009· 1 citedOpen Access
When Brand Personality Matters: The Moderating Role of Attachment Styles
Journal of Consumer Research·2008· 38 citedOpen Access
Planning to Make Unplanned Purchases? the Role of Discretionary Budgets in In-Store Decision Making
ACR North American Advances·2008· 5 cited
Influences on Spending: Mental Accounts and Self-Control
2008· 2 cited

Frequent Co-authors

J. Jeffrey Inman(5), Kirk L. Wakefield(3), Timothy J. Gilbride(2), Vanitha Swaminathan(2), Rohini Ahluwalia(2), Karen Page Winterich(1), Gergana Y. Nenkov(1)